Who do you think came out on top?
What companies make it to the list of the best in the world?
Every year list of conduit cn cell phone numbers the Kantar BrandZ research group compiles a ranking of global companies, with the main criterion being the revenue generated by the brands they own. The results of this analysis are then combined with the results of a survey conducted among approximately 170,000 consumers from various countries, and on this basis. A list of the most valuable brands in the world is created.
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The top of the rankings are large technology companies – Amazon, Apple, Google and Microsoft. In 2021, Facebook ranked two positions higher than in 2020, and Instagram doubled its capitalization and came 18th in the ranking.
Tesla was the fastest growing company, with its brand value increasing by 275% in a year to $43 billion, making it the most valuable car brand. 2021 also saw 13 new brands join the ranking: Nvidia (#12, $105 billion), Zoom (#52, $37 billion), AMD (#57, $33 billion) and Spotify (#99, $19 billion).
Amazon has been in first place for three years now – over the past year, the brand’s value has increased by over 50% and amounted to $683 billion. Second place was taken by the Apple brand, whose value this year reached $612 billion. The company suffered greatly at the beginning of the pandemic, when its share price dropped by almost 19% in a few days, but in the fourth quarter it managed to return everything to normal and even beat the best results. In fourth place was Microsoft with a
brand capitalization of $410 billion and an increase of 26%.
What influences brand value?
According to analytical data, 70% of business success is due to three main factors: a positive shopping experience, a good product and effective promotion.
#1 Marketing Matters
A smart strategy can completely change the 4 common reasons why advertising agencies fail – and how to fix it! balance of power in the market and help even smaller brands find themselves among the leaders. Businesses that have taken care to create clear emotional associations – such as Apple – develop much faster.
Global giants like Nike and Coca-Cola
have also mastered the art of emotional messaging.
According to Kantar cpa email list brands with a socially engaged brand have seen the biggest growth over the past 12 years, up an average of 175%. Such brands are preferr by 61% of Gen Z and millennials, 53% of middle-aged people and 47% of older consumers.