In many ways, marketing is a game of trend spotting. The marketer who best spots and utilizes trends gains their. Business market share, brand recognition, and ultimately revenue.
But how do you search for trends? And where do you start?
Well, since it owns over 92% of the global search engine market. The answer to both questions is Google.
How many people use Google?
Google’s closest competitor, Bing, only has 2.5% of the market share. While Yahoo accounts for 1.5%. The distribution has remain relatively stable over the past few years. And Google has always claim a competitive win thanks to detail search results, in-depth analytics, and evolving service offerings.
Consider the rapid adoption of “Google” as a verb the 5 stages of paid traffic for those in a hurry to see results meaning “to search for,” “I’ll just Google it,” “can’t you guys Google it?” “It’s not on Google?” It’s no exaggeration to say that when it comes to searching for information online, Google is by far the digital leader.
How many searches are there on Google per day?
Google also strives to personalize search results, which in turn increases the chances that users will opt for Google the next time they have a question. For users who aren’t sign in to a Gmail or other Google account, the company uses anonymously stor browser cookies to get a sense of search histories and preferences.
For users who are sign in to their Google account
Chrome’s browser history provides the data necessary whatsapp filter for Google to build a profile bas on age, language preference, gender, and search preferences, which informs the type of search results return. Location offers a simple example of this approach: if users have location services turn on, Google search results will be filter by geographic location to increase overall relevance.
Now, let’s look at some of Google’s key search statistics from this year and dive deeper into the search trends that guide its marketing strategy.