8 Email Marketing Tools That Will Be Useful to Your Business

Increase your business effectiveness with an email marketing strategy.

 

E-mail is one of the communication channels for both B2B and B2C, and contrary to appearances, it is doing really well, especially as a tool for effectively reaching customers. However, success depends on whether you know how to use all the possibilities. That is why there is no shortage of various types of email marketing services that operate on a monthly subscription basis. To help you navigate the jungle of offers, we have prepared a guide with the most popular tools supporting e-mail marketing.

# 1.Mailchimp

One of the most popular marketing tools qatar mobile phone numbers database partly because it is a free service for customers with a database of fewer than 2,000 subscribers. Mailchimp has email templates where you can simply drag and drop blocks of content. The program is intuitive and easy to use – not only in terms of creating newsletters, but also in analyzing campaign results.

Mailchimp offers more than just email marketing services. The package also includes features that will help you grow your business, sell products and services online, create websites, online stores, advertise on social media, and even schedule meetings.

For whom?

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Anyone who is just starting out with email marketing (has a small audience) or wants to experiment with their database (segmentation, building landing pages, autoresponders) will find that Mailchimp is a great platform to get started and grow.

Pros:

  • free version up to 2000 contacts;
  • comprehensive marketing platform.

Cons:

  • maximum 5 premium accounts;
  • prices increase once you have more than 2,000 contacts in your database.

#2. Sendinblue

Like its competitors the ultimate guide on how to create an impactful visual identity for your brand Sendinblue is evolving from a platform that provides services related to email marketing only into a more comprehensive platform. The latest additions include features such as CRM and advanced automation options. Subscription starts at PLN 0, and the Lite package may be fully sufficient, costing EUR 19 and allowing you to send 20,000 messages per month.

Key features include a template library option that lets you create modern emails, as well as the ability to automate different types of emails, such as those dedicated to people who abandoned their shopping cart or create audience segments based on their history with the brand.

For whom?

Sendinblue targets its services at small and medium-sized businesses. Given the rapidly developing platform improvements cpa email list you will certainly soon be able to enjoy more features in your chosen package.

Pros:

  • impressive scope of automation and integration;
  • extensive template options.

Cons:

  • Account setup and data import take time;
  • advanced template creation is an additional cost.

#3. Drip

Drip offers e-mail and SMS marketing for e-commerce brands. It also provides automated messaging capabilities that are great for promoting products and services – they remind about abandoned carts, generate campaigns that are sent immediately after a purchase, or inform about discounts. The service easily integrates with major e-commerce platforms, including Shopify.

There is no free version, but you can start using the tool with a 14-day free trial and try out different features. Then the lowest package starts at $39, and the price depends on the number of contacts in the database.

For whom?

Drip was designed with e-commerce companies in mind. Larger brands may notice a few gaps in functionality, but for small and medium-sized businesses, it is a sufficient tool that offers all the integrations with the system.

Pros:

  • 14-day trial period;
  • a tool designed with e-commerce companies in mind.

Cons: 

  • one of the more expensive tools in the e-mail marketing services segment;
  • no free version.

#4. Zoho

Email marketing in Zoho Campaigns is just one of the many features of this tool. The comprehensive range of services includes email for the entire team, CRM, accounting, spreadsheets and support for HR management.

Zoho allows you to edit emails, personalize newsletters, and automate communication with customers. Sometimes it lacks the modern design of applications, which, for example, Mailchimp has, but due to its complexity, it is often chosen by companies that want to get started quickly and manage various elements in one place.

For whom?

Zoho educates and offers help, for example, by phone. That is why it is an ideal solution for companies at an early stage of development or those that want to smoothly replace old software with new, more comprehensive one. However, if you are at the stage of searching for services related only to email marketing, we recommend choosing another tool, with a more favorable pricing system.

 

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