It is interesting that different marketing approaches have been developed for different needs, emphasizing specific behavior models. Content pyramids make it easier to create consistent content with effective messages, improving the user experience.
By organizing your content strategy
All the content you create will have a clear purpose and you can easily create everything you need. Ultimately, this whatsapp data will help save the team time and resources. A clear plan will help you create content in different formats and adapt it to different moments in the customer experience, thereby increasing your potential reach.
The first way. Content Marketing Pyramid by Content Type
This pyramid guides marketers on what type of content to produce and how often, so it’s a great foundation for creating a content plan and calendar.
Starting with the basics (or the most commonly published information), it has five distinct sections.
Shared Content. Sharing content from other, related sources on social networks
It can be published daily, and we recommend that it is not subject to the editorial calendar, so that it is more dynamic and spontaneous.
Articles. Publishing articles on your blog and/or social network pages 1-3 times a week.
Infographics, webinars and presentations. In general, the goal is to create such content 1-2 times a month. They are more tha anhui mobilepho nenumber list expensive to create than articles, but they provide variety in the creative formats you use.
E-books and manuals. Depending on the industry, it is recommended to start with 3-4 e-books per year. They are special, have great value, and work well to attract potential customers.
The second way. The Strategic Content Marketing Pyramid
This pyramid focuses on the content marketing planning process at a more strategic level, so it can help you develop a global content plan. Starting from the turkey data base, the following stages can be created.
Audience. The basis of the pyramid is the need to be aware of what to target, what the audience needs and what channels it uses.
Content types. Formats and types of content you are going to create according to your goals.
Channels. A plan for publishing content on different channels, such as a blog, newsletter or social networks.
Conversion. Analysis of the results, focusing mainly on the conversions obtained.