The name of the image , the only
- way that search engine robots can identify its content.
- The alternative text (alt tag) is india telegram data designed to place SEO keywords that will replace the image if it does not display.
- The weight of the image , which if too high, will increase the loading time of the page and displease both Internet users and search engines.
We advise you to pay particular attention to images if they illustrate product sheets (e-commerce site), if they are grouped in a portfolio (for an artist for example) or if they constitute an essential mode of communication (for a travel agency, etc.).
Rule #10: Write original content
Duplicate content occurs when two pages are close enough that search engines cannot tell the difference between them. 66% of websites face this problem at least once*.
The problem of the 10 golden rules of seo to apply to get the top spots in the serps! duplicate content is mainly linked to the hierarchy of web pages. Faced with two similar (or very close) contents, the engines, forced to make a choice during indexing, will favor:
The oldest,
The most qualitative,
The one that is published on the site with greater authority
The original content will then be highlighted. And the other may be downgraded or even deindexed. This hierarchy also applies to. Pages on the same website, so be careful when writing listings for almost identical products! And always write 100% original and unique content.
Apply these golden rules of. SEO and build a natural referencing strategy. That is both effective and sustainable!
Rule #8: Practice local SEO
Local SEO is an extremely powerful. Digital weapon for businesses whose. Customers are located in a limited area. Or for brands whose points of. Sale are anchored locally. In short, for anyone who needs local visibility.
If you manage a network of opticians in a city center, you have no interest in an American or a Chinese person arriving on your website. “Local” SEO therefore aims to prioritize, in search results, the requests of customers likely to be geographically close to your stores.
Local SEO involves using “long tail
keywords with geographic precision. Generally, this is a city, for example: “Vierzon sunglasses”. When you know that 88% of Internet users japan data performing a local search on their phone go to a store during the day, you can understand the interest of local
Using the robots.txt file makes their job easier: placed at the root of the site, it gives them clear instructions to prohibit certain areas (for example a private intranet) so that they can focus on the others to index (pages intended for the public).