It’s simple: the more a company publishes, the more pages it positions in the search engine results, the more traffic it generates, and the more it builds audience loyalty.
At the same time, it is recommended to update the contents of the static pages of your website from time to time, if only to add services or update information about the company. For example, when redesigning your website!
Keywords are the pillars of SEO optimization
Search engine robots use them to identify the content of a web page and to decide whether to “match” it with Internet users’ requests.
Let’s take an example. In response to the query “natural SEO” typed by an Internet user on Google, robots seek to bring up the pages likely to correspond most exactly to the intention. To do this, they rely on the semantic universe of the page, and in particular on the keywords worked on. There is therefore a good chance that the page indonesia telegram data displayed in first position for this query talks about… natural SEO!
Please note: SEO content optimization also involves consistent integration of keywords. These must appear in the HTML tags (title, meta description, Hn titles, alt attribute, etc.) and be arranged in the text in such a way as to achieve a certain density. At Google, the ideal density ranges from 1 to 2% (i.e. between one and two occurrences per 100 words). At Yahoo, it climbs to 3%.
However, make sure to prioritize the readability of the content. You must write above all for the readers!
Rule #5: Insert links into your web pages
Search engines place great importance on links, especially external ones (backlinks ) . They use them to assess the popularity of a website, measured via Trust Flow. In essence: the more quality links pointing to your site, the better it is rated.
Finally, don’t forget about give the right directions to search engine robots nternal linking! Search engine robots, just like Internet users, use links between pages on the same website to navigate it. Good linking multiplies the advantages:
- Complete exploration of the site by the engines,
- Increase in the time spent on the site by Internet users,
- Structuring the site into “silos” to create rich semantic universes,
- Increased traffic to less popular pages,
- Etc.
Rule #6: Technically optimize your site for SEO
In SEO, technical optimization is essential because it provides a better user experience. We recommend that you work on three technical points as a priority:
- Page loading speed . A major indicator for search engines keen to provide a quality web experience. But also for Internet users, who are very impatient! Many studies show that they expect (at least 50% of them) to see pages load in less than 3 seconds…
- Adaptation to mobile devices . An essential technical lever when we know that more than 55% of global web traffic comes from mobile devices, according to StatCounter .
- Displaying pages in HTTPS . Internet users care about the security of their data, especially when entering payment information. As browsers now indicate unsecured sites, HTTPS has become a necessity, both to ensure the trust of Internet users, but also from an SEO point of view.
Rule #7: Give the right directions to search engine robots
If the robots come to visit your web pages on their own (this is called “crawling”), it is nevertheless useful to give them a helping hand. By directing them to the right pages, you benefit from a significant SEO boost, for example by indicating to japan data them which areas of your site deserve to be visited as a priority.
Bots are very busy. Given their busy schedules, they can only dedicate a certain amount of time to your website.