As simple as it sounds, “Indicate products or services closely related to your business.” You also have the option to choose the language and location, and whether or not you want to include brand names in the results. If necessary, you can also enter your site domain to filter out services, products, or brands that you don’t offer. In general, it’s best not to filter the results at this stage.
If you want to enter multiple keywords, you can do so by separating them with commas. You can enter up to ten different keywords at a time.
In this example, we start with a search for “dresses
It’s often difficult to find a starting point. But we recommend starting with broader keywords that summarize your main services or products to get the most opportunities.
Alternatively, rather than starting with your own keyword ideas, you can start by analyzing a website and entering your domain or a specific page on the site.
Step 3 : You will see a series of keyword ideas sorted first by “relevance”. We see that by searching for the term “dresses”, 2660 keyword ideas are presented, which as you can see allows you to quickly identify opportunities and identify what people are searching for.
In addition to the list of keyword ideas related
to the keyword you provided, you’ll see a number of other columns that provide data on average searches per month, competition level (paid), share rate, and top of page bid estimates (low and high range).
Try entering different seed keywords to come up with more specific keyword ideas. If we start with “wedding dresses” instead of the more general keyword “dresses,” we get:
There are fewer keyword ideas in the example above, but notice how they are more specific?
This is a great example of how powerful the tool is in helping you find opportunities. Starting with “wedding dresses,” you can quickly see that there are also people searching for variations like “wedding dress” or longer keywords like “dress for wedding guest” and “bohemian wedding dress.”
The more information you have about how your
customers search, the more likely you are to meet their needs. This is a perfect example of how keyword research can have an impact beyond the initial search and play a key role in managing your inventory or launching new products.
Trick :
Remember that you can also start with a korea telegram data domain name or a web page? To find ideas other than those identified by starting with keywords, you can enter the domain name of your competitors. What better way to find keywords than by having a better knowledge of the competition?
Remember that you can be specific
Try using a competitor’s site pages, rather than the root domain, to discover new keyword ideas.
At this point, you’ve probably noticed that the “average monthly searches” are only displayed as a range.
For the keyword “wedding dress,” the range is 100,000 to 1 million. This is a huge difference, with the high end being ten times the low end. In 2016 , Google stopped showing precise search volume metrics. Instead, it has ranges for users who were logged in to a Google account but did not have an ad campaign running.
Read on. We’ll show you how to give the right directions to search engine robots unlock more specific keyword volumes, if you don’t have Google Ads set up.
Using Google Keyword Planner for PPC
If you’re planning to launch or build a PPC campaign on Google Ads, you won’t be surprised to learn that Keyword Planner offers a wealth of data to help you plan and predict campaign performance. Rather than running a campaign in a guessing game, you have access to a set of tools that will help you make informed decisions.
When you’re about to launch a Google Ads campaign, you can “get search volume and forecast” so you have the information you need to japan data understand the potential impact, and costs per click.
Here’s how to use Keyword Planner to plan your PPC campaigns.
Step 1 : You will need a list of keywords. You can either create this when you “find new keywords” using the tool, or use an existing list that you have created. Without a list, you will not be able to make predictions.
Here we return to the example of our fictitious clothing retailer, establishing forecasts for a campaign whose objective is to sell wedding dresses.