You should now see forecasts for the keywords you entered or uploaded. You won’t see keyword ideas, but rather a preview of how your campaign (and keywords) are expected to perform. First, you’ll see this information grouped within a campaign:
This data is a great way to understand the estimated number of clicks and opens your campaign should get over a 30-day period, as well as the expected cost and recommended daily investment. You’ll also see the expected CTR (click-through rate), average CPC (average cost per click), and the position where people will see your ads.
To take your research further and
understand the business impact, you can “ add conversion metrics ” by simply entering the expected conversion rate and value.
You will then get a forecast of the performance and expected returns of your campaign.
Warning: You can’t run a successful Google Ads campaign without this data. It helps you identify which keywords should be profitable and which ones aren’t. Don’t run a campaign blindly when this data is available, for free.
Additionally, you’ll see these same metrics broken down at the keyword level:
Notice how the click and open estimates
are much more accurate? That’s because the data is based on a maximum CPC of $2, here. Notice how those numbers change when we change the maximum CPC to $1?
Be careful not to take the number of clicks as an estimate of organic traffic. We are making forecasts for a PPC campaign here.
How to find negative keywords
Nobody likes to waste money. But the reality is that it’s not uncommon for Google Ads campaigns to cost you money when negative keywords aren’t identified correctly.
For those of you who don’t know what a negative keyword is, you should interpret it as the exact opposite of a keyword you’re targeting. It’s a search term that prevents your ad from showing up when someone searches for it, rather than a japan telegram data term that triggers the ad.
You might think that Keyword Planner should only be used to find the keywords you want to use for your ads, but that’s not the case. If you go back to our “wedding dresses” example, you’ll see that the keyword suggestions return terms like “bohemian wedding dresses.”
But what if you don’t sell that type of dress? It’s simple! You add it to your campaign as a negative keyword to prevent your ads from appearing for that term.
This is a manual process, but it’s an effective way to ensure you’re not wasting money on a campaign before it even launches.
Google Keyword Planner Tips You Need to Know to Overcome the Challenges You Face
Google Keyword Planner isn’t everyone’s favorite keyword research tool. This is due, in large part, to some common challenges that arise when using it. Often, these frustrations stem from a misunderstanding of the tool’s potential, how to unlock certain data, or how to perform certain tasks. Once you know how to overcome these what is content marketing? issues, you’ll quickly realize how the tool can help you make better decisions, both for SEO and PPC.
If you are an advanced Keyword Planner user, you may already know some of these tips, but if you are just starting out, these tips will save you a lot of time.
Tip 1: Find Specific Average Monthly
One of the most common complaints about the tool is that you can’t use it if you don’t have an ad set up. You can see specific data on average monthly search volume at the keyword level only if you have a Google Ads campaign running.
The good news is that there is a way to see these specific volumes. You just have to know where to look:
- Enter a keyword in “Find new keywords” and “Get results”.
- Check the box for the keyword(s) for japan data which you want to get specific search volume data.
- Select “ Exact Phrase ” from the drop-down list.Click on “ Add keywords to create plan ” in the blue bar that has nw appeared.
- You will then see, at the bottom of your screen, an option to “ Shosaved keywords ”.
- Click on “ Show saved keywords ” to display the forecast tool.
- Select the maximum CPC by clicking on the right of the graph line. You will then see the average monthly search rates for the keyword.