If someone is paying a high cost per click for a keyword, you can bet it’s because the conversion rate is high. But you’re probably wondering how this insight is useful for planning your SEO strategy when you look at average click costs?
The only reason an advertiser pays a high price for a click is because they are making money. Finding these high-value search terms is simple:
- Simply click to sort the column by the heading ” Top of Page Bids (High Range) “.
That’s all there is to it. The higher the cost per click, the more valuable the click is. Make sure you don’t just focus on these high-value terms, as these are often low-volume long-tail keywords . But this insight is perfect for building a solid strategy.
Tip 3: Find the questions your customers are asking
The most successful SEO strategies target customers throughout the sales process. One way to reach new audiences is to provide answers to their questions. But how do you find the questions your customers are asking?
You can do this with Keyword Planner:
- Enter your seed keywords, as you have done previously in other uses of the tool.
- Add a filter.
- Select “ Keyword ” from the drop-down list, followed by “contains”.
- Enter questions such as “how”, “what”, “where”, “why”, “when”, “which”, etc.
- Use this information to build your content strategy and help you rank for the questions your customers are asking.
Find high-value keywords quickly
If you’re doing local SEO for a business italy telegram data that only operates in certain locations, you don’t want to see keyword volumes and suggestions at a national level. You also don’t want to get the big picture. You’ll likely identify the wrong keywords if you don’t include locations in your search term.
For example, the keyword “electrician paris”, when you have a set of tools to locate the whole of France (and you have added a map or connected to an account using Google Ads), gives an average monthly search volume of 8.3k.
That seems weak, right?
Try this:
- Rather than entering a location with your keyword, simply enter “electrician.”
- Click on “location” at the top left of your screen and choose a location, in our case, Paris. Target this location.
Add the keyword to a plan and view the forecast
By simply searching for the generic anthony owen pdg keyword and changing the location, impressions go from 8.3k to 18k – a huge difference. Don’t make the wrong decision by choosing keywords when it’s quick and easy to find more representative data, when you know where and how to find it.
Tip 5: Look at what devices are used to search for a keyword
The way we browse the web has changed dramatically in recent years, with more and more of us using our mobile devices to shop and browse online. A marketer knows their audience inside out, and Keyword Planner is a great way japan data to get insights into the devices people are using to search for a specific keyword. Here’s how to view device distribution in Planner:
- Create a plan and visualize forecasts.
You can now see how mobile, tablet, and desktop are distributed, with different results.