Gauge potential customer interest
Here are some ways you can qualify someone as a lead. Each example shows that the amount of information you gather to qualify a lead, as well as their level of interest, can vary.
Let’s evaluate each scenario:
Applying for a job. Candidates share personal information because they want to be considered for a position. The application demonstrates their interest in the job and qualifies the person to be a leader on a company’s recruiting team, rather than slovenia phone number data a leader on a marketing or sales team.
Coupons. If a shopper finds a coupon of value, they may be willing to provide their name and email address in exchange for the deal. While it’s not a lot of information, it’s enough for a business to know that someone is interested in their company.
Content. While the download of a coupon optimize your email campaign performance indicates that the individual has a direct interest in your product, content (such as an eBook or webinar) does not. To understand the nature of this person’s interest, you may need to collect more information.
These three general examples highlight that lead generation varies from company to company and from person to person.
You need to gather enough information to tell if someone
is truly interested in your product or service—how much information is enough depends on your business.
For example, let’s look at another client example. They used web content reporting for lead generation to collect six pieces of information from potential leads.
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This company provides a great example of what a request looks like in a lead generation form:
Full name. This is the minimum information you need to personalize your communication with each potential customer.
Email. This is a unique identifier and how you contact potential customers.
Company. This will allow you to research angola lists your prospect’s industry and company, as well as how your prospect could benefit from your product or service (mostly for B2B).
Personas. Understanding the personas of individuals will help you understand how to communicate with them. Each brand stakeholder will have a different perspective and point of view on your product (mostly for B2B).
Country. Location information can help you segment
your contacts by region and time zone and help you qualify leads based on your services.
Region. The more detailed you can get without sacrificing conversion rate, the better. Knowing the state of your leads can help you further qualify them.
If you want to learn more intermediate tips on information gathering and what you should ask for in your lead generation form, read our related article here.