Direct experiences, characteristics and future vision of AI in customer relationship management (CRM) systems
Want to learn more about how AI is being used in customer relationship management, which customer relationship management solutions offer AI features, and how effective they are?
As co-founder of Salesflare , building a CRM for more than a decade, I tested out 8 of the top CRMs that offer intelligence features firsthand.
I am happy to accompany you in this adventure.
The Current State of AI in Customer Relationship Management
With the rapid evolution of AI germany phone number data models, there is always a lot of expectation on AI to make new things possible in all types of software. The same goes for customer relationship management software .
As CRM vendors feel the need to react quickly to these new expectations, they often add AI features that seem great from a marketing perspective, but don’t deliver significant value to their customers. Some would say this is “lipstick on a pig,” and I think they’re right.
Number of these AI functions:
- Do not improve the fundamental usefulness of CRM software .
- Do not add more value than autonomous AI models.
- Overpromising and underdelivering.
After all, it’s nice to have an AI 5 diwali email marketing strategies to boost engagement and sales model to help you write emails, but it has to be better than what you get in ChatGPT, Copilot for Microsoft 365 , or Gemini for Google Workspace . Otherwise, why pay extra to your customer relationship management software for this feature?
There is no doubt in my mind, however, that all vendors will continue to improve, as I think everyone agrees that the introduction of AI rich data will redefine software. (And no, not everything will become a chat interface, visual interfaces are not dead. Visual interfaces are not dead.)
So, if we seem to be only at the beginning of the AI CRM journey, where are we really going?
The Future of AI-Based Customer Relationship Management Solutions
At its core, CRM stands for Customer Relationship Management. And that’s what CRM software does: it helps you track, build, and manage customer relationships more effectively and on a larger scale.