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Unlock the potential of your SMB customer base

An expert in digital training, she supports the Italian Salesforce Ecosystem in creating new talent. Through the creation of training programs, she facilitates access to the best professional opportunities, to young … Read Our blog posts straight to your inbox: sign up to receive our bi-weekly newsletter! Register Exclusively for you  Unlock the potential of your SMB customer base For many SMBs, success depends on their customer base.

A good customer base is essential to the success of any company

Learn how to identify your customer base kazakhstan phone number data and unlock its full potential. Salesforce Italy 07/14/2022 5 minute read Share the article , so leaders must implement all the best techniques to cultivate it, maintain it and, ultimately, grow it in both quantitative and qualitative terms. Today’s market, especially as we recover from the massive disruptions caused by the COVID-19 pandemic, is customer-centric, and organizations need to put the consumer at the center of everything to succeed .

The European Business Review

According to an article published in , attracting a new customer costs on average 5 times more than retaining an existing one. It is clear that unlocking the full potential of your customer base is the most cost-effective solution. But how do you do it? Read these 10 questions that will help you identify the potential of your customer base , build better relationships, and help your SMB grow and thrive.

What is a customer base

Startup Guide: How to Find the Perfect CRM? Learn what a CRM is, how it can increase sales, and why small businesses and emerging companies can benefit from it. Download the ebook  In short, it is the group of a company’s most loyal customers, those consumers who are most in tune with your business, choose it, and support it consistently. The difference between a customer base and a target market is that the latter includes potential customers that a company is trying to reach, but who are not necessarily already loyal.

Why do you need a solid customer base?

First, because it allows an SMB to have creating an interior design portfolio website recurring revenue. If your company’s loyal customers have a large network of social and professional connections, you can easily find new customers through word of mouth. Also, selling products and services to your customer base costs less in terms of marketing, because these people already know (and appreciate) them. What’s an example of a customer base? Think of the long lines that form outside Apple Stores around the world hours before the launch of a new iPhone or iPad.

How do you strengthen a customer base?

That’s a customer base. But a customer base colombia business directory also includes less enthusiastic consumers, such as those who consistently buy from a brand they trust (without standing in line for hours). First, it is important to establish a relationship of trust with customers, that is, to build loyalty: according to a study conducted by Salesforce, 78% of consumers are more likely to buy from a brand that offers a loyalty program .

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