Calculating a budget for Yandex Direct is the most important stage of launching an advertising campaign. The effectiveness of promotion depends on how competently you distribute funds. Let’s figure out how to determine the optimal budget and what to pay attention to when planning it.

Before diving into calculations, clearly formulate the promotion goals. Do you want to increase brand awareness, attract traffic to the site or get leads? The choice of strategy, targeting settings and, of course, the budget depend on this. If the main goal is audience coverage, allocate more funds. For niche products, a modest amount will suffice.

For example, promoting a new online store of  philippines email list women’s clothing will require significant investments – the competition in this area is high. But for advertising services for repairing rare brands of smartphones in a small town, a minimal budget is enough.

Carefully study the niche in which you are going to launch advertising. If competitors are actively promoting in Yandex.Direct, the bids at the auction will be high. Accordingly, the campaign budget will have to be increased. In low-competition topics, you can get by with a smaller amount.

Evaluate the geography of promotion. Advertising in Moscow and St. Petersburg will cost more than in smaller cities. If you are limited in funds, target individual regions.

Some products and services are in high demand during certain periods. For example, sales of air conditioning equipment soar in the summer, and tires – before the onset of winter. During the high season, it is worth increasing the budget to cover the  what would make you consider switching to another grocery retailer/supermarket in the future? maximum target audience. The rest of the time, spending can be reduced.

Monitor demand dynamics using Yandex.Wordstat and web analytics services. Adjust your budget taking into account seasonal fluctuations – this way you won’t miss potential customers and won’t overspend during slow periods.

Use the built-in Direct tool for budget forecasting. Specify key phrases, promotion region, approximate click price – and the service will calculate the recommended daily budget. This is convenient for express cost assessment, but keep in mind that the forecast is quite approximate.

To get more accurate figures, adjust the campaign colombia business directory  settings. Add negative keywords, specify geo and time targeting. The system will recalculate the forecast taking into account the changes.

Calculate how many clicks or conversions you want to get daily and multiply that number by your average cost per action. This will give you your minimum daily budget.

For example, you need 30 clicks per day. The average cost per click in your topic is 20 ₽. Multiply 30 by 20 and get 600 ₽ – this is the minimum budget per day. Monthly costs will be about 18,000 ₽.