Advertising in Yandex is a powerful tool for attracting customers and increasing sales. It is especially relevant for small business owners who have a limited advertising budget. But how to set up such advertising correctly so as not to waste money? We will tell you now!
1. Selecting the type of advertising campaign
The first thing you need to do is decide on the type of advertising in Yandex.Direct. There are three main options:
- Text and graphic ads. A classic of the genre — ads with a title, text and a picture. They are shown on Yandex search and on partner sites.
- Dynamic ads. Generated automatically based on your site and product data. Saves time on setup, but provides less control.
- Media advertising. Bright banners with saudi arabia email list pictures and animation. Attract attention, but are more expensive.
Which option to choose? Depends on your goals and budget. For starters, we recommend trying text and image ads – they are easier to get used to.
Setting up text and image ads
So, you’ve decided to go with text and image ads. How do you set them up?
First, think through the structure of the advertising campaign. Divide your products or services into thematic groups – future ad groups. Each group should contain key phrases and ads that are close in meaning and meet user requests.
Secondly, write the headlines and texts of the ads. Make them bright, but without flashy phrases like “Best prices!” or “Only with us!”. It is better to focus on the benefits for the client and your advantages. Use specifics: numbers, facts, examples.
Selecting key phrases
The correct selection of key phrases is the key to successful advertising in Yandex . They determine which queries your ads will be shown for.
Start by compiling a semantic core. Include all phrases that relate to your topic and can bring in customers. Use different query options: with names advantages and disadvantages of wordpress of products, brands, localities, etc.
Next, divide the phrases into high-, medium-, and low-frequency. The first will attract many impressions, but will give low clickability. The second will balance traffic and conversion. The third will bring few impressions, but targeted ones.
2. Setting up the region and time of displays
Don’t forget to specify the region where your ads will be shown. This is especially important for local businesses. There’s no point in spending your budget on showing ads in other cities if you only work in your own.
It also makes sense to limit the time of displays. If your office is open until 6:00 PM, then there is no need to display ads at night. The exception is online stores that accept orders around the clock.
Rate adjustments
Circadian rhythms are still around. People react colombia business directory differently to advertising at different times of day and days of the week. Take this into account by adjusting bids in Yandex.Direct.
For example, if you sell pizza, it makes sense to increase rates on weekend evenings — the best time to order delivery. And if you have B2B services, it is better to increase the budget on weekdays during business hours.
Monitor your statistics and experiment with adjustments. This will help you spend your budget more efficiently.