As a SWOT analysis points out , every marketing manager needs to know what a company’s strengths
and weaknesses are in order to develop new ideas that can strengthen the company and bring it closer
to its goals.
When this involves designing projects, it is essential to use the RACI Matrix.
Have you seen those corporate projects that end in a huge disaster because no one is
sure what each member’s responsibilities are? Or even those that never get started because
everyone gets discouraged before the start?
Using the RACI Matrix can solve these problems and many others. To find out how this works, how to
apply it and tips on how to use it in your business, stay with us and enjoy reading!
What is the RACI Matrix?
The RACI Matrix is also known as a uae telegram data responsibility assignment matrix or a linear
responsibility chart.
Describes the use of various functions related to the activities carried out in a company. The acronyms
stand for:
- Responsible (Responsible);
- Accountable (Authority);
- C onsulted (Consultant);
- I nformed (Informed).
The function of the matrix is to define the roles and responsibilities of each person
involved in the company’s projects and processes . Also because many times a single employee
can perform several functions and that is why everything needs to be documented.
Let’s look at an example: a marketing team is made up of 10 analysts and 1 manager.
However, within a specific project, one of the analysts assumes the role of project administrator, and
therefore must be responsible for the project, even if his or her position in the company is that of
analyst.
In the work environment, you must be able to fulfill your duties as an analyst and project manager
.
To better understand how this works within the RACI Matrix, let’s look at the meaning of each letter
in the acronym.
R (Responsible or Responsible)
The first letter is addressed to those forecasting profitability and revenue potential who do the work to complete a task.
responsible for delivering the task .
A (Accountable or Authority)
This letter refers to the person responsible for the proper completion of a task, that is, the person who
delegates the tasks that must be executed in order to carry out the task assigned to the person responsible.
C (Consulted or Consultant)
They are those who provide valuable mobile list opinions, they are generally experts on the
subject with whom there is communication in both directions.
The people who respond to this letter are those sought by those involved in the project to better
understand a given topic.
I (Informed)
Those informed are updated on the progress of the project , which typically occurs upon
completion and delivery of the task.
It often happens that whoever is responsible for a task or deliverable is also responsible for
completing it (indicated in the task or deliverable matrix as being responsible for it, but without any
role responsible for its completion, i.e. it is implied that in that case the responsible person must
complete it)
As we said before, one person can perform more than one role within a project, which is very common
in Lean Startups . With this, the person responsible for a task (letter R) can also be in charge of
delegating it (letter A).
However, if there is no I person to ensure deliverables are completed correctly, and no C person to
provide more specific consultation, the matrix is not complete and the project is unlikely to succeed.
Therefore, in addition to all letters being present, due to organizational issues, it is recommended that
each person corresponds to only one. To clarify this, let’s now look at how the RACI Matrix can be created.
How to create a RACI matrix?
We have carried out the 5-step survey required to create the RACI Matrix within a project in your
company. Let’s check it out!
Step 1: Specify project functions
The first step is to determine who is involved in the project.
One confusion that often occurs even in the best companies is that more than one person is responsible for a task, leaving other members unsure of who to turn to for more than just essential functions when no one is performing them.
We suggest you identify people by the letters in the matrix, but you can also use names created by your team. You can call the person in charge Jaspion, for example, but the most important thing is that everyone knows that their tasks correspond to the tasks of the letter R.
Step 2: Identify project tasks and deliverables
Once all roles have been assigned, review the project and break it down into tasks that need to be completed and delivered.
Preferably, as in a Content Marketing strategy , document them all (it can be in the same spreadsheets), specifying in one column what should be done and in another column, who will do it.
Set deadlines for these tasks and make it clear that everyone must adhere to them. Otherwise, anyone involved could fall into the trap of saying things like, “I know I promised to do it on Monday, but I’m really busy so I’ll do it on Friday.”
This cannot happen, as it becomes a snowball where many people can do the same thing, which harms or even cancels the delivery of the project.