Heinfluencer marketinghas experienced and continues to experience great expansion and professionalization that has
reached almost all sectors. One of the sectors that has had the greatest growth, along with the birth of influencer parents, is Influencer Marketing in the toy sector .
Want to know more about this phenomenon? Check out this article.
Influencer Marketing in the toy sector: beginning and development
Toys are essential for the development of children , and parents have an essential role in the selection and acquisition of these products (in fact, they are the ones who buy them).
Social media and new technologies offer an alternative to the traditional way of discovering new toys and how
they work, and hence the emergence of parent and child influencers and their relevance in this sector.
On the other hand, thecurrent marketing landscapeconsiders audiovisual content to be really powerful , in which it
is shown how a product works, opinions are given about it, it is instagram database compared with others, etc. This power
is multiplied in the toy sector, in which this content is very well received, being conceived by boys and girls as a kind
of entertainment programme .
It should be noted that, of course, the parents or guardians of the children have in this case absolute control of the
networks they access, as well as the content they create and consume as part of their play, so toy store influencer
marketing is not only aimed at the little ones , but also at their parents.
What are influencer parents like?
Influencer parents are those who exert a certain influence on other parents , who identify with them and follow
them on social networks.
Through their channels, they share all kinds of content, from tips for new parents to recipes and information about
essential family products and places for them.
As a result, a strong community often emerges around them , which is a treasure for companies targeting young
families and their children.
Characteristics of influencer parents
Parents andinfluencer mothersThey create their blogs and social media customer relationship management profiles out of one main need: to share their experiences, thoughts and experiences about parenthood . What are these profiles like?
- They tend to be millennials who are fully adapted to new technologies.
- They act as managers of the content their children consume and ensure that everything is healthy and fun.
- Its main audience is other mothers and fathers who Influencer Marketing are looking for advice and support when it comes to raising and educating their children.
- They have in common the message of raising children with love and humor and this is the true success of education and the best parenting.
- Their success lies in the fact that they are seen as individuals like everyone else, and in the eyes of users they appear to be more trustworthy.
Boys and girls influencers
Child influencers are up to date with toy trends and news. They are your needs more specific? experience it
constantly on YouTube, at school with their classmates, in their free time, etc., and they are aware of Influencer
Marketing in the toy |Anhui Mobile Phone Number List their role in showing toys. So much so that they themselves are the ones who ask for them so they can show them.
This phenomenon is so widespread that, according to a report b2c phone list byBloomberg BusinessweekSome of the
most influential YouTube accounts are users around 12 years old . These profiles rise to fame thanks to the fun
and family-friendly atmosphere that their videos project, which helps influencer families gain influence in their communities.
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- Influencer children show the same concerns as other children : they love being part of a community, sharing experiences, exploring and having fun together.
- They often conceive this influence as a game.
- They have the ability to choose when they feel like playing
However, the real influence is exerted by the combination of adults and children in this play scenario. An ideal, everyday situation desired by the public, with which users can easily identify.