Nowadays, there are famous influencers in every sector (as we have already seen. Influencer Marketing is profitable in many different markets). More and more profiles, more segmentation and more specialized.
However, some stand out more than others. Do you want to know. Which accounts have stood out the most in 2018 and which ones have been most profitable for brands to run their campaigns with? Find out below:
Famous influencers in Spain: which profiles have stood out
Every year, more importance is given to the originality and quality of photographs . In particular, the fashion sector is one of those that pays the most attention to this aesthetic aspect.
<p>The more the image resembles a fashion magazine editorial or has a more different style than what the audience is used to seeing, the better.<p>In this way, the fashion world is beginning to discard the typical “posed” photos that most influencers usually take, where they are seen with the outfit against any background, and gcash database instead opt for presenting their own style and varied compositions.<p>In this field, we can say that the influencer who has stood out the most in 2018 has been Alba Miró, followed by other examples such as those ofAlba DuchandSara Emdi.
Famous Lifestyle Influencers
The queens of Lifestyle on Instagram have been the Pombo sisters . Previously, only the Pombo sisters had successMaria Pombo, but nowMartenandLucia Pombohave joined the crm ranking methodology ranks of famous influencers in Spain and have legions of followers.
They are successful both together and separately, and have managed to captivate the public with their casual and natural content. They call themselves ‘Las Pombashian’ and this 2018 they have risen like foam.
It is becoming more and more common for them to do campaigns together and this increases their success . In addition, they have created their own clothing brand, Tipitent, which makes them closer than ever and they show it on Instagram. The news of María and Marta’s wedding has also made them more prominent.
Top beauty influencers of 2018
In this sector , beauty boys, transgender and transsexual people have had more impact than ever .
Beauty is increasingly focused on all types of people and genders , not just women. And, without a doubt, this year has been the year of diversity within beauty, with influencers such asSergio PardoandPenelopeto the head.
Most famous foodie influencers
The world of cooking and the passion for food are constantly changing, always providing new content, recipes and outstanding profiles.
The presence offoodie influencersand accounts focused on cooking are growing within the digital environment at an ever faster rate. And 2018 has not been left behind.
<p>Influencers likeMarta MasterChef6andDelicious MarthaThey have been showing us through their networks that kitchen renovation exists and that influencer marketing is a great option for brands.
The tech influencers with the most followers
This sector is improving day after day and the networks show us this. Accounts like that ofClipset, which teaches us
technology in an easy and fun way, orPro Android, which advises b2c phone list us and gives us opinions on the best that
can be found in Android each year.
Relevant travel influencers of 2018
The travel sector has seen the most growth in influencer campaigns this year. Users are delighted by the experiences
that travel influencers show them on their accounts , and the use of video and stories has been a great help in conveying the delights of the destinations.
<p>Some of the most followed male profiles are those ofGotzon Mantuliz,Alex BoisseteitherDani Illescas, and the most popular influencers have beenSara CaballeroandSofia Pozuelo.
Most famous sports influencers
<p>The world of health is gaining more and more strength Famous influencers on social media, and especially the lesser-known sports have been the most successful in 2018, such as water sports, especially surfing.
Some of the profiles that have stood out are:Adrian Villalbaand that ofPau palau. Other profiles with a lot of weight are that ofAlvaro Antoliin parkour andSmurffollowwith its #MeMuevoEnEnero movement.
Influencers in the toy sector with the greatest reach
The new generations encounter a world in which technology is part of their lives .
Digital platforms can become a form of entertainment for them and in turn an inspiration for others.
Accounts like that ofThe Little RatsThis year they have shown fun ways to have a good time through their channel.