The best example is Siemens. As one of the first German companies in China, the multinational corporation has had a permanent branch in the siemens uses a range Middle Kingdom for over a hundred years. Although it is a B2B company, Siemens is a household name for most Chinese people: on the one hand as one of the leading companies commissioned to build the Three Gorges Dam, and on the other hand as one of the companies entrusted with the development of the Shanghai Maglev, the only magnetic levitation train in the world in regular passenger service.
To reinforce its positive image among Chinese internet users, Siemens uses various channels: the Chinese language version of the company’s own website , the knowledge platform Baidu Baike and social networks – especially Sina Weibo, WeChat and the video platform YouKu. In addition to a main account, Siemens usually has numerous other social media accounts.
YouKu videos on high-voltage power lines and airports
On Sina Weibo, for example, these are Siemens bc data europe Industry, Siemens Energy, Siemens Industrial Software and Siemens Home Appliances. The company siemens uses a range is thus specifically targeting different customer groups. All of them, except Home Appliances, have a B2B focus. With its main account, Siemens follows 893 accounts, over 75,000 fans follow Siemens, and Siemens has already posted more than 4,000 messages.
Particularly interesting are posts in which Siemens shows how its products are used in practice. For example, motors for vehicles that are able to move aircraft. A post from December 2015 also attracted a lot of interest within the Weibo community: In reference to computer tomographs, the company writes: “Few are interested in the machines. But everyone needs the data.”
Siemens has also discovered the video-sharing platform YouKu. Here, for example, the company shows how production processes work the ultimate wordpress multilingual guide within the company or what benefits the Chinese population can derive from its business activities. Example: the construction of a high-voltage line from Guangzhou to the Chinese province of Yunnan in southern China. Whether YouKu or Weibo: the aim is to make the Siemens brand better known among Internet users and to allay people’s fear of new technologies.
Bayer Hackathlon inspires social media users
Bayer can also look back on more than a century of business activities in China. The company was already selling finished products to China in 1882. Over siemens uses a range the decades, trade with China has continued to grow and the country is now by far the company’s largest sales market in Asia. The company currently employs around 13,000 people in Greater China (Mainland China, Taiwan and Hong Kong).
Bayer pays particular attention to recruiting young university graduates and developing new, innovative ideas. For several years, Bayer has email leads database been organizing the Hackathlon , an ideas competition in which students have to develop solutions to specific problems. Last year, the focus was on the topic of “allergies.” Due to changing lifestyles and the increase in air pollution, the number of people with allergic reactions is also growing.
Students were asked to think about how to raise public awareness of the problem. Bachelor students from Shanghai had 24 hours to develop solutions siemens uses a range and then present them to a jury. During the hackathlon, Bayer actively used social networks such as WeChat, Weibo and YouKu to make Internet users aware of the event and to publish the students’ proposed solutions.