E-mail marketing with purchased addresses means little effort and a high reach, but is that even possible? Why buy addresses online? purchase as a new customer What is legally permitted and what do I need to consider? What options do I have to legally build up a regular readership for my newsletter?
The topic of address purchasing always has negative associations – for many . Data trading means that personal data is unknowingly collected and the most secret wishes of the individual are turned into cash.
Legal situation and black sheep
Diverse data protection laws at European and bc data indonesia federal level actually regulate . The data collection frenzy to the detriment of advertisers. Therefore, they must first collect explicit advertising consent before they can do anything.
In addition to international companies like Facebook . Which are not so strict and evaluate massive amounts of user data in order to be able to use their purchase as a new customer internal services more effectively . There are actually some launching a premium wordpress coupon plugin black sheep on the market who sell the collected data to other companies. Such providers can often be identified by poorly made email spam advertisements that advertise millions of data, all of which supposedly have an opt-in.
Opt-in means something like consent to advertising . This must be given and even verifiable for most forms of advertising in Germany. Unfortunately, this consent to advertising cannot be transferred without further ado. If a user consciously agrees that his data may also be used by third parties for advertising purposes, then resale is conceivable. But in practice this is utopian due to the high level of awareness of this issue.
What is allowed?
In the past, people used to leaf through telephone books, later address CDs were sent out . And today data can simply be ordered online and email leads database downloaded purchase as a new customer directly. Unfortunately, purchasing something does not automatically allow for unrestricted use from a legal perspective.
There is no legal problem with buying addresses that have been published and using them for postal advertising, as long as the advertising indicates where the address material comes from (e.g. in the footer). However, advertising consent is required for fax, telephone and email marketing.
Advertising consent must be verifiable for each individual data set. Incidentally . This is also a clear feature that allows you to identify black sheep in the address trade. If opt-in addresses are used for advertising and you receive a certificate upon delivery that confirms that all data has been approved for advertising . Then this is not sufficient security purchase as a new customer and is a clear indication of fraud! Unfortunately . Such companies are difficult to hold accountable because they sometimes simply provide the competitor’s data in the imprint or on the invoice.