Successful newsletters and emails require the interaction of many factors. The content in particular plays a key role, but there are a few pitfalls here. A lack of knowledge of the target group, too much pressure from above or no goals are the most essential mistakes common causes of poorly implemented emails. We will tell you which five content errors occur most frequently and how you can counteract them.
1. The content of the B2B mailing does not pursue any goals/strategy
The great thing is that email marketing can investor database be implemented relatively quickly with a manageable budget. However, this often leads to email marketing being set up and implemented in a very unconventional way.
The design is often still well thought out. But when it comes to choosing the monthly theme, suitable topics are often chosen spontaneously. This can essential mistakes of course work, but the measurability of success often falls by the wayside because the goal is not clearly defined or is missing.
The objective of an email is essential, however. Not just for measuring success. Because defined goals and a strategy derived from them also help 9 proven methods to fix wordpress white screen of death you avoid mistakes. Set out the number of clicks, topics, number of topics and structure of the B2B email in writing. This way you can continuously optimize the content based on the key figures.
2. Content that misses the B2B target group and does not arouse interest
There can be various reasons for sending uninteresting content. A common reason is the high effort involved in creating the content. Once the essential mistakes newsletter has been introduced, it is sent out in quick succession.
However, the effort involved in creating new email leads database content every month is often underestimated. There is a great risk of using existing content. However, careful attention should be paid to whether the content is appropriate for the target group. Content that is appropriate for the target group is an essential factor for success.
Take a close look at your target group, analyse it, test it. Every target group and every B2B customer is different. Professional mailing software allows essential mistakes every B2B email to be analysed precisely. This way you can determine what your target group is interested in and what it is not.