Important influencers for a B2B influencers company are independent, credible experts. These can be bloggers, analysts or social media multipliers. You have to say goodbye to the widespread image of well-known YouTubers etc., as these usually do not appeal to your own target group and therefore seem inauthentic.
Influencers can also be your own employees who communicate for the company in their own name, so-call brand individual. Your own customers can also be influencers by talking about the products and the company.
The important thing here is that influencers do not tell advertising messages, but rather convey their opinion on products and companies honestly, authentically and B2B influencers credibly. In order to identify the right influencers, it is important to know the market, its target group and the influencer exactly. If you choose the wrong influencers, the effect is practically zero.
Definition of goals by influencers along the buying process
Within a purchasing process, you address zalo database different target groups and pursue different goals. Therefore, it is worth using different influencers for different goals within the purchasing process.
If you really want to build trust with customers and convince them to buy or generate leads, an influencer who is consider an expert and recognized is important. If you want to increase your reach and awareness, the reach of the influencer is certainly of interest, so well-known testimonials can also play a role here.
However, this also means that influencers apply the raci matrix for each function and task have to provide different types of content in order to address different target groups. It is therefore advisable to clearly define the objective and then develop buyer personas in order to know exactly which buyer group can be reach, how, where and with which content.
Once you have develope the buyer personas and defin their purchasing process, you can define the influencers and the content they convey base on the goals within the purchasing process. To simplify this, you can also use the well-known AIDA model as a guide.
First, you need to create attention
In this stage, you want to make a potential user aware of the product and thus create a need. The target person must therefore be reach in their normal, daily information process. Therefore, brand individuals email leads database that already have a high reach, industry experts who report, or technical experts and reference customers who talk about the product are particularly recommend.
The next step is to increase the interest of the potential customer. The customer is now familiar with the product and will react more sensitively to the topic, read reports and also consciously search for it. In this phase, building trust with the target person is of great importance. For this reason, company blogs by employees, so-call in-house experts, written specialist articles, but also reports by industry experts, independent bloggers, technical experts or analysts who report on the product are suitable.
The target person’s interest is thus strengthen and he has developed a desire to need the product himself ( desire ). The potential user must now decide on a B2B influencers company and will compare products and companies and look for opinions. Therefore, in this phase, reference customers and credible industry and technical experts are deliberately use to positively influence the target person in their decision. Of course, high quality information on your own channels also plays a major role here.
Ultimately, the customer will be convinced by influencers and the information they provide to become a new customer of the company ( action ). In turn, they will also report on their positive experiences with the company and the product they have purchas, so that they can become an influencer themselves.