Unfortunately, that is not true. There is no difference between advertising by email or fax and the B2C sector.
Only telephone advertising is subject to somewhat looser regulations or a grey area that is largely a matter of interpretation. The law against unfair advertising consent only applies competition stipulates that calls may be made if there is at least presume consent. It is not clear when this is the case.
However, it is not enough to simply assume that a company is interest in the products and services offer just because it operates in the region or industry of the target group.
How do you collect advertising consent?
There are various ways to collect advertising bc data malaysia consent. Which method you choose depends primarily on its effectiveness, but also on the target group. The most effective method is definitely telephone collection, but this is only permitte, if at all, in the B2B sector within the gray area describe above.
If you call select potential business partners advertising consent only applies and ask whether you can send them an email with further information, the acceptance rate is usually in the double-digit percentage range – however, it is disproportionately more difficult to get an acceptance for a regular newsletter.
The alternative: list building on the Internet
List building is a euphemism for the creation of email lists, usually over the Internet. In order to motivate potential customers to provide pingdom – best guide for 2025 their email address for regular notifications, you have to offer concrete add value.
For well-known brands, the promise of being inform about regular discount campaigns is often enough. For unknown companies, this is rarely incentive enough – in these cases . Registering an email address must be offset by a concrete and immediate incentive.
Here, you can distinguish between incentives that the interest party receives directly after registration and incentives that are deliver regularly – where the newsletter itself is the incentive.
Direct incentives as a thank you for newsletter email leads database advertising consent only applies registration can be welcome gifts, e-books on a specialist topic, prize draws (e.g. specialist literature), infographics with interesting statistics or, for example, a voucher with a percentage or monetary discount.
And reasons that make the newsletter itself an incentive include regular insider or specialist information (e.g. legal bases), a concrete plan to achieve a certain goal (e.g. increasing sales) or regular information about new products and discounts.