While in previous years, the transition to the cloud and process automation using Salesforce were more associated with sales or customer service, in 2022 there was a significant revival of demand for marketing automation in the Czech Republic, which is constantly growing. Enehano is responding to this situation by creating a special division for the field of marketing automation.
“What was previously a rather sporadic or supplementary chinese overseas africa database activity is becoming a regular market with great potential. this very purpose, we have created a multi-member team consisting of consultants and people responsible for the delivery of marketing projects,”
From banks to telecommunications and manufacturing
Enehano has been involved in marketing automation for can help your business reach your target audience several years. He has the most experience in the field of finance, where he helped with the transformation or automation of marketing, for example, Česká spořitelna, Equa banka, or Zonka. With the help of a new team, he wants to use his rich experience in new segments that are starting to be more interested in marketing automation right now.
” Improving lead management efficiency , increasing client engagement , or reducing costs related to the execution of marketing communications .
In addition to the financial sector, companies from the automotive, telco and utility, high tech and manufacturing segments are currently most interested in marketing automation. Its use makes a lot of sense, especially for large or rapidly growing e-shops. And this also applies to e-commerce projects with the ambition to sell to foreign markets,” describes Lysáček.
One of the tasks of the new team will?
also be to consolidate and standardize the marketing automation product offering, which includes not only several modules from the Marketing Cloud family, but also a completely new solution for email automation for customers of the operational CRM Salesforce. Thanks to this, the offering will be clearer and more understandable for companies from different segments.
Beyond implementation, we can help clients thailand data set up strategy, processes, introduce appropriate metrics, or with overall adoption, which is one of the reasons why clients choose us instead of other partners who often focus mainly on technical implementation,” adds Lysáček.