In this article, we tried to tell you in as much detail and as clearly as possible what determines a site’s position in Yandex. According to various sources, there are about 200 factors for ranking a site in the Yandex search engine, but today we will focus on the most important of them.
Traffic and behavioral factors
Total traffic to the site. This is the main indicator that influences the search results in Yandex. That is, it turns out to be a vicious circle: “no traffic — no company in the top” and vice versa. Moreover, this principle works both in Yandex and in Google. Yes 1000 telephone number data this is the kind of justice that rules here. Let’s see what else is important here.
Visitors’ time on site
Yandex knows perfectly well how much time a visitor spends on a particular site. This entire array is combined into a large database. And based on it, Yandex understands whose site to rank higher in the search. If your site has unique content, a user-friendly design, and the user is interested in being on your site, your site will fly up. This process also works in the opposite direction. The place in the search results is a dynamic indicator. To check the site’s position for free, you can use the serphant service .
Therefore, you always need to work on the site. Update it with new content, come up with interactive features on the main page, simplify the design – all this will help you get higher in the search.
Non-search traffic
This indicator has become the most important for Yandex in the past year and will prevail in 2020. The leading sites in Yandex have the maximum non-search traffic than the positions below. This means that in order to increase in the search results the ultimate guide on how to create an impactful visual identity for your brand it is necessary to use transitions from social networks, advertising, email newsletters or direct visits.
Yandex IKS
The website quality index checks how convenient the website is to use. How popular and useful it is. The website quality index came at the beginning of 2018 to replace the thematic citation index. Now behavioral factors have a greater impact on the place in Yandex search.
Technical factors
Here we will only talk about those factors that significantly influence the place in Yandex search.
Firstly, adaptive layout. Yes ej leads the world has moved to a mobile version, and Yandex supports sites that understand this. A convenient mobile version of a site is the key to improving search results.
Secondly, the site loading speed. In the age of high-speed Internet, any delay in loading is perceived negatively. That is why special technologies are now used that make the materials on the site “light”. For Yandex, this is an important indicator, since with poor site speed, the number of bounces will increase. This will let the robots understand the attitude of visitors to the site and determine your place in the search.
Thirdly, the HTTPS protocol. This protocol speaks about the site’s security, data concealment and cleanliness. This is how the protocol itself works and the search engine gives preference to such sites, bringing them to the top of the search.
Fourthly, it is the age and size of the site. Research shows that sites with a long history and a large number of pages occupy top positions in search, as opposed to young and small ones. In principle, this is logical.
Commercial factors
Let’s start with the fact that Yandex pays attention to the scale of the business and its reliability. For Google, by the way, this is also important. As for the specific factors that influence ranking, then:
- Yandex pays attention to the regions in which the company is located and phone numbers. That is, by expanding your business, you attract the attention of the search engine. And here it is important that the numbers are city and not multi-channel. By the way, the “Order a call back” form is present on all TOP sites. It is worth paying attention to it.
- Large assortment of goods. The more goods and services are presented on the site, and the description of each has an “Order” button and the price is not hidden, the higher your position in Yandex.
- Photos. It would seem to be no secret, but photos for product descriptions are a plus to the place in the search results. All because photos are also configured according to key queries. Through the alt attribute, for example.
- Transparency of delivery and payment terms. And also a large selection of payment and delivery methods. It would seem that this is about customer service, but in reality it is a little different. This point also includes promotions, discounts and reviews. Yes, their presence on the site improves your place in the search.