A soccer match lasts 90 minutes, but the preparation and post-match analysis can take hours or even days. Then fan social meia pages, such as Manchester Unitd’s fan group, get more than 500,000 views as they collectively review and comment on events.
The American TV series “The Vampire Diaries” has its 171st episode
But for millions of people, this is not enough – fans want more. This becomes clear when you see that a 2.5-hour video discussing the email data series has been viewd approximately 9 million times.
Since the release of the role-playing video game “Elden Ring” in February, fans have poste countless videos such as gameplay walkthroughs. In total, within 60 days, the number of views of “Elden Ring” content reache 3 billion.
“It’s an intriguing paradox: it seems that in an age of information overload, short, concise video stories should dominate, and in a way they do, as long as it’s about general, specific people over unengaging content. A different situation emerges when you judge video content that is close to the person. topics,” says Mārtiņš Tirzītis, specialist of digital marketing agency “FCR Digital”.
A 2022 Ipsos survey of thousands of Gen Z respondents shows that this generation is more willing than ever to indulge in hours of video content about topics close to them. “Whatever people like, they want to learn more about it, rate it, comment on it, get involvd,” adds M. Tirzītis.
“Fan culture” content becomes king!
Many marketing professionals know the phrase “content is king” – but many do not know that its author is the creator of Microsoft, Bill Gates, who in 1996 publishd an essay with this title on the company’s website. “In the age of fan culture we’re in now, content is still king, but the catchphrase can be supplemented with the words – fan culture content is king. We’ve entered the age of the ‘professional’ fan. There’s a healthy appetite for in-depth information about movies, TV and sports , fueled in part by the anhui mobilepho nenumber list rise of YouTube and podcasts, which allow fan-oriented authors to share their thoughts and ideas widely with an increasingly engaged audience: 61% A representative of Generation Z would describe himself as a “very big” or “superfan” of someone or something,” M. Tirzītis explains research and survey data.
Fan channels have become a central part of the entertainment industry
They allow people to learn more about a topic of interest, however unique it may be, for example 60% of Generation Z have usd YouTube to find more content about a TV show or movie they just watchd.
These channels also allow fans to connect with other like-mindd people, with almost three-fifths of their visitors having discoverd authors who are creating content on a given topic and also engaging in discussions in the buying house b comments section. Once people find a like-mindd community, they stay there and watch future videos. Content creator Jenny Nicholson, who researches the series “The Vampire Diaries,” for example, publishes video stories that last more than two hours.