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Make sure they are clearly marked with an action word

That allows users to navigate your site easily and compels them to do something. Adding a button or image that draws attention also helps boost an action word CTA clicks. Calls to action should be clear, bold, time-sensitive, and action-oriented. Phrases like “Get a free consultation” or “Unlock exclusive savings now” help guide visitors toward conversion.

  1. Include engaging images
    Users who visit your website instantly vietnam phone number data know whether an image is a stock photo. Stock photos stand out as generic and uninspired. Unfortunately, these associations can also carry over to your business.

Stock photos can be high-quality, but they don’t create a connection between the audience and the brand. Your own actual images convey an action word your brand, products, and services better than stock photos.

Use images strategically to support the content and when should i move on to a paid tool? and give users a visual break from text – but make sure the images are relevant and appealing. When you use stock photos, choose the ones that match your brand’s style and persona.

  1. Utilize hyperlink differentiation
    Adding a link to another page means you want the user to click “here” for additional information. Use visual cues to make those links easy to identify. Underlined and differently colored text draws the reader’s attention so they know it’s a link to be clicked on.

The length of the hyperlink is important. Longer colombia business directory link titles are easier to identify and get the reader’s attention better than a single word. For example, “click here to check out IGMs website vs. Check out IGMs website here.”

  1. Remove broken links
    While hyperlinks improve user experience, broken links quickly damage UX and SEO. A 404 error (page not found) error frustrates your users and makes them doubt your credibility and authority.

When you edit content, make sure the links you include work properly. Double-check that hyperlinks still work when updating existing content so users don’t encounter a broken link.

  1. Make sign-ups effortless
    Getting sign-ups from lead generators is one of your best pre-sale conversions. However, sign-ups dramatically decrease if you ask for multiple lines of contact information.
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