Study how your competitors are promoting Analysis of competitors in Yandex.Direct. Pay attention to ads in special placement, frequency of ad impressions, formats used. This will help you roughly estimate their budgets and adjust your own expenses.
To analyze competitors’ ads, use Aori, SpyWords, Serpstat. They show the dynamics of ad impressions, positions, and other metrics. Don’t blindly copy other people’s settings, but don’t save too much either – the ads simply won’t be seen.
3. Optimal budget allocation
Strategy “Manual bid management”
When launching a campaign for the first time, select oman email list the Manual bid strategy. It is suitable for fine-tuning impressions and testing hypotheses. You set the click price for each ad yourself and monitor the efficiency of your spending.
Distribute your initial budget roughly equally across all keywords. After a few days, evaluate the statistics and adjust your bids. Increase the CPC for high-performing ads, decrease it for weak ones. Regularly optimize your campaign to direct your budget in the right direction.
Automatic strategies
If you don’t want to waste time on manual bid management, connect one of Yandex.Direct’s automatic strategies – “Conversion Optimization”, “Target Search Position”, “Maximum Traffic Volume”. The algorithms will distribute the budget themselves, taking into account your goals.
Automatic strategies are convenient, but require large advertising budgets. The system needs time to learn and accumulate statistics, and at first, the click price may jump. Consider this when planning your expenses.
Budget adjustment by days of the week
Traffic on weekends is sometimes several times higher foster empathy and exchange between teams than on weekdays. The promoted product has a peak demand on Wednesdays, and ads on Mondays are not clicked at all. Study statistics by days of the week, respond to insights in numbers with a budget. Reduce traffic during periods of low demand, redirecting money to where it will bring more effect.
Yandex Direct allows you to set up a special bid multiplier that automatically increases bids at a specified time. For example, for pizza delivery, you can increase bids in the evenings and on weekends – during this period, more orders are traditionally made.
Conclusion
Calculating the optimal budget for Yandex Direct colombia business directory is the key to effective advertising. Consider the promotion goals, level of competition, seasonality of demand. Start with minimal investments and gradually scale up campaigns. Regularly analyze statistics and adjust the distribution of funds. This is the only way to get the maximum return on every ruble.