There are 47 million people in Spain. How many of them have an Instagram account? Which Spanish city has the most influencers? Which gender is gaining ground on Instagram in Spain?
According to the lateststudies, 13 million people have an Instagram account and the penetration of social networks in Spain has been increasing. To make a comparison, in 2009,51% of the population used social networksCurrently, we are at a point of maturity, in which 85% of the population uses some social network.
But how many influencers are there in Spain? Are there more women than men? What topics are the most prominent? Thanks to Influencity software, we have carried out an analysis of a sample of more than 400,000 Instagram influencers in Spain , to check and analyse some very interesting data to study the user profile on Instagram.
Men have accounts with greater reach than women
The first piece of data we are going to analyse is that according to our technological analysis based on data from Spanish Instagram accounts, the greater the number of followers the profile has, the higher the percentage of male followers. In other words, the accounts with the most followers on Instagram are male.
We break down this information into key data:
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- Of the accounts with fewer than 5,000 followers, 57% are skype databasefemale accounts compared to 43% male.
- In the range of 5,000 followers to 10,000 followers, the percentage is significantly exceeded by women.
- Throughout the reach path, there is a surge in male accounts compared to female ones. Right in the range of 10,000 and 50,000 followers, 2% of accounts belong to a male profile.
- Starting from 500,000 followers, on average there are 44% more men than women.
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- Specifically, out of 500,000 to 1,000,000 million followers, there are 8% more male accounts than female accounts.
- Of the 1,000,000 to 2,500,000 million followers, women represent 26.8% compared to 73.2% of male profiles.
- Profiles between 2,500,000 and 5,000,000 million, we find 40% more men than women.
- When the number of followers exceeds 5,000,000 million followers, there is a very clear difference: 91.7% of Instagram accounts are managed by men.
Top 10 Instagram influencer numbers in Spain
Which city in Spain has the most influencers? According to the data contact with LinkedInresulting from the analysis using our technology, with the sample we have chosen for this analysis, the city with the most accounts is Madrid, followed by Barcelona.
So it is reasonable that these cities have the most influencers on Instagram. But what if we analyse the top ten? Pay attention to the data because the positions in the ranking may surprise you:
And what about gender?
In general, the owners of Instagram accounts in Spain are very evenly matched by gender. Of the sample studied, 56.2% of accounts belong to women and 43.8% to men . If we analyse the percentage by gender by city, an average of 2% is surpassed by women, however, there are cases where this percentage is higher.
Teruel is the city where the most women have Instagram in Spain
As we have seen in the previous graph, the data indicates that all the cities in the ranking have a higher percentage of women than men, but there are curious data that exceed the average. In addition to the case of Zaragoza where 61% of accounts belong to women compared to 39% of men , what other cities lead Instagram women above the average?
- The case of Teruel is the most striking. Of the sample influencer profile we chose from Instagram accounts in this town, 67% are women and 33% are men.
- Burgos is the second city in Spain where women lead this b2c phone list social network. 64% of the profiles are managed by women, while 36% are men.
- We obtain the same data from cities such as Lleida and Palencia. In these locations, 64% of accounts belong to women and 36% to men.
In Spain there are more men interested in yoga and a healthy life than women
In the world of social media, and specifically on Instagram, there are many topics that one type of profile or another can focus on. Or simply, they may have a certain interest in a certain field.
There are topics that, depending on the population and as a reflection of society, are more prevalent by gender. For example, in the case of gaming, there are more men than women who focus their publications or are interested in it. In fact, the data speak for themselves: 66% of men are interested in this topic compared to 34% of women.
Another case is in the beauty sector, but in this case, the opposite occurs: 62.5% of women compared to 37.5% of men, express this issue on their Instagram accounts.