PP. that make them feel good about themselves, without making any real difference to anyone in the real world. And we know why: The business case for diversity, equity, and inclusion (DE&I) is stronger than ever . According to a McKinsey study , companies that have cultural and ethnic minorities on their teams are 36% more likely to be profitable. And another McKinsey survey shows that more than 80% of Black respondents were willing to switch brands if another brand represented them better. Additionally, the report found that the greater the representation, the greater the likelihood of increased performance.
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Companies with more than 30% female Cambodia Phone Number Data executives were more likely to outperform companies . Where this percentage ranged between 10 and 30, and, in turn, these companies were more likely to outperform those with fewer or no female executives. In May, the United States was torn apart by another mass shooting, a horrific racist murder , in Buffalo. History, unfortunately, repeats itself. The same goes for the reactions of the brands. Many brands spoke out. Two of the biggest brands on the planet, Nike and Adidas, began a race on Twitter that ended with empty statements.
Companies must become the change they tweet about
ADVERTISEMENT While it is Cambodia Phone Number List notable that two global brands decide to take a stand and make statements about the racism and lack of representation faced by the African American community, it should also be evident that they are not part of the change they are trying to promote. A quick look will show the true face of such brands: women and minorities are underrepresented. Adidas, for example, was criticized for having only 8% African-American vice presidents (compared to 13.6% of the population). We are the first to say that correlation does not equal causation: lack of representation does not prove these companies are racist. But the numbers show that they are not trying hard enough . They have a long way to go.
