Beautypreneurs, many brand owners think that producing good cosmetics that have many benefits can make their business automatically successful. In fact, more than that, you need the right digital marketing strategy for your beauty business. Skincare or beauty products have a big opportunity in the market. Maybe you are someone who is interested in the skincare business. Apart from being a product user, you realize how interesting this beauty product business is. If you are interested in exploring this beauty product business, there are many things you need to know and learn. Don’t just create a product and then sell it. But you need to understand how to apply digital marketing in building your own skincare brand.
Effects of the Pandemic
As you know, the COVID-19 pandemic has dramatically impacted the beauty industry. Before the pandemic, 85% of beauty products were purchased in person. However, during the pandemic, online sales continued to increase. Eighty-seven percent (87%) of beauty consumers say they are spending more or the same online than before COVID-19. Consumers who usually rely on Philippines WhatsApp Data advice from beauty experts were forced during the pandemic to do their own research on various beauty products. Google is becoming an integral part of the purchasing journey, as are influencers providing advice on various beauty products. Additionally, interactive content that helps consumers make purchasing decisions is becoming more important.
Build a Community for Consumers
In the past, the relationship between brands and customers was largely transactional. How about today? Brands that can turn their customers into a community enjoy much higher levels of engagement, and that leads to increased sales. Communities are a powerful China Whatsapp Number engagement tool because they play to people’s natural urge to belong. As a beauty marketer, you can also engage customers on social media and in your own community forums, encouraging them to share feedback, beauty inspiration, and tips in groups or on their social pages. You can share special promotions, exclusive member-only offers, and collaborate with beauty experts to help people solve their beauty problems.
