According to what was discussed at the eShow Barcelona 2019 conference. Micro-influencers are considered those people with less than 10k followers . Who manage to tune in with their target. And, according to these social media professionals . The trend of success points towards micro-influencers as brand ambassadors. Who apparently have better Break the stigma of influencers as part of . your strategy conversion and achieve greater engagement . This is happening because “famous” influencers sell themselves to everything and . Therefore, lose credibility. By this we mean that they may already be advertising eco . Products in the morning like a dish prepared in the afternoon and this makes the influencer lose their identity and values.
This situation has led brands to look for
Influencers who fit more precisely with their brand because . In this way, they are sure that the audience they reach is a high . Percentage of their target audience. We must keep in mind that influencers are not robots, so the more spontaneous Break the stigma of influencers as part of your strategy the campaign (or publication) in which they appear with the product or service (that they want to sell), the more they Country Email List will sell. Unlike already famous influencers , it is statistically proven that micro -influencers do not sell what they do not identify with even though they are offered a lot of money for it. They know that if they do so they will lose credibility, followers and reputation.
That is why they only promote and
Display what they themselves would buy, have already bought or whose brand values they support. They ended the conference by emphasizing the widespread rumor that “people hate advertising . ” They defended it by saying that, in reality, people hate bad publicity , which is disruptive . It is for this reason that good content that interests your target is the most Anhui Mobile Phone Number List important thing. And luckily in social networks, most of the time it is the user himself who goes to consult them and finds profiles that talk about products or services of a brand. This is not usually considered by users as an interruption because it is done subtly, and it also achieves what it wants: impact.
