Given the myriad of publishing options available today the process can be overwhelming. Here are a few places where you can publish content Blog/Website Youtube social media mail Slideshare Be a guest on a blog or on someone elses website podcast QA sites e.g. Quora So which one should you choose First dont try to create content for every channel imaginable. These are all viable options but you cant do everything especially when youre just starting out in content creation.
You should choose the one
Secondly dont choose randomly. or two channels that make the most sense for your business and you should choose these channels based on your answers to two questions What channels address your why How and where do your Phone Number List customers get information online Lets start by answering the first question Every good content strategy involves creating content for every stage of the journey from brand awareness to customer retention but not all marketing channels are suitable for every problem. For example publishing an email newsletter is useless for building brand awareness because people who dont know your brand wont subscribe. Likewise podcasts are unlikely to help you retain customers and build brand loyalty.
Your market research should already
You need to choose one channel or multiple complementary channels that work for all stages. Heres a cheat sheet of the most popular channels to give you some help How do you know ANHUI Mobile Phone Number List which two channels to choose This is where the second question comes in handy How and where do your customers get information online have the answer to this question but if youre not sure consider asking or surveying your customers directly. Alternatively if you are considering using your blog/website or YouTube channel as one of your marketing mediums use a keyword research tool like Ahrefs
