Finding the right B2B influencers
Important influencers for a B2B influencers company are independent, credible experts. These can be bloggers, analysts or social media multipliers. […]
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Influencer marketing is not for B2B brands
Influencer marketing is considered the marketing hype topic of 2016. Thanks to numerous specialist articles, we now understand what this
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5 essential mistakes in B2B email marketing
Successful newsletters and emails require the interaction of many factors. The content in particular plays a key role, but there
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Too many different topics in just one email
Less is more. This also applies to B2B mailings. Too many topics have similar causes to uninteresting topics. For example,
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But buying lists is illegal?
It is true that advertising consent cannot be sold because no one consciously agrees to provide their email address for
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The advertising consent only applies to B2C, right?
Unfortunately, that is not true. There is no difference between advertising by email or fax and the B2C sector. Only
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No list without visitors
In order for the registration pages to be noticed at all, traffic or visitors must first be generated. Placing the
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Address purchase as a new customer boost in B2B marketing?!
E-mail marketing with purchased addresses means little effort and a high reach, but is that even possible? Why buy addresses
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Live videos
The streaming of live videos via YouTube, Facebook and Twitter is increasingly leading to the merging of trade fairs, PR,
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4 key trends in B2B online marketing
Marketing automation, content marketing, video streaming, influencers… Buzzwords that haunt the corridors of marketing departments. Rightly so? To put it
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Siemens uses a range of different marketing channels
The best example is Siemens. As one of the first German companies in China, the multinational corporation has had a
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Best Practices: B2B Online Marketing in China
Two figures clearly illustrate the potential, but also the challenges, for German companies in China: With 720 million, the People’s