Have you ever felt that your product can reach new consumers easily, but it is difficult to retain old consumers. Or could it be that these consumers are switching from your brand to a competitor? Well , you really have to pay attention to this phenomenon called brand switching as a brand owner. Brand switching is the phenomenon of loyal customers switching to one brand and then switching to another brand. There are quite a lot of reasons why consumers switch from one brand they usually like to another. However, in the world of marketing, you have to avoid this. A situation where a customer leaves your brand and switches to a competitor’s brand is something that must be avoided because it can cause huge losses.
Understanding Brand Switching
Brand switching is a condition where a brand will lose its loyal customers and switch to competing products. In this case, a customer will experience a buying habit, where they deliberately give a different brand than the brand they usually bought before. For example, you Singapore WhatsApp Data are a loyal customer of cosmetic products released by brand A, then you switch to a competitor, namely brand G, because they produce similar products at more affordable prices. However, the emergence of this phenomenon is not only caused by price differences. The following are several factors that cause the brand switching phenomenon.
Mismatch Between Price and Product Value
The first thing you have to realize is that a consumer will always have a love for a brand. It is important to remember that every consumer has their own tendencies and love for the brand, it all depends on the consumer’s tastes. Here, every consumer will always Italy Whatsapp Number choose the brand of their choice up to a certain point. However, the main factor that limits it the most is price. To review this, you can see it by looking at one of your customers, who will usually choose your brand and are willing to pay even though it is more expensive than a competitor’s. However, if the mark-up is too high then your customers will switch.
