According to Ernst & Young, 69% of consumers believe that brands should change the world for the better. This is especially important for the millennial generation: 83% of its representatives pay attention to whether the values of the brands they choose are consistent with their own, and 81% are willing to support socially responsible
businesses that publicly take a stand on issues important to them.
Nonprofit consultant Mallory Erickson says these types of partnerships will help companies find new audiences around the world. This trend is Collaboration with only going to get stronger, so it’s a good idea for companies to start thinking about a plan now to partner with relevant nonprofits. That plan should include specific goals: product placement, marketing partnerships kuwait mobile phone numbers database sales contributions, or corporate sponsorships.
For example. Rebbl embraces sustainability in its shipping, packaging and farming operations, and donates 2.5% of its profits to the anti-human trafficking organization Not For Sale.
#9. The role of personal data
As Google plans to phase out cookies, contextual advertising and SEM specialists will ne to develop new strategies to address a world without cookies. 46% of industry experts believe that cookie phaseout will be one of their top concerns in the coming years.
As ad targeting and consumer behavior analytics become more complex, the value and importance of personal data will only increase. Users are demanding more privacy and control over their personal data, and marketers will nee to adapt.
According to a Pew Research Center study, 72% of people believe that almost everything they do online is tracke by advertisers, tech companies, or other companies.
81% of those surveye Collaboration with say the potential risks they
face from having their data collecte outweigh the benefits. Now is the time to think about how to address consumer concerns about privacy google ads b2b: how to overcome platform limitations data collection, and deletion, and what you can offer customers in exchange for the information you provide.
According to an Absolunet report , 83% of customers are open to sharing personal data if it helps personalize the experience and companies are transparent about how that data is use.
#10. Transparency and cribility
The days of perfectly crafted social media posts and a defin aesthetic are over. More and more people expect brands to be authentic. Customers want to see behind the scenes and feel a connection to their favorite company. According to Cohn & Collaboration with Wolfe Authentic Brands, 91% of people are willing to make a purchase to “reward” a brand for its authenticity.
Transparency is important across all demographics.
#11. Social and political position of the brand
One of the biggest trends in the coming years will hong kong phone number be how companies navigate an increasingly polariz socio-political climate.
Decisions say about who the brand is and what it wants to say,” says Tim Linberg. Chief Experience Officer at Verndale.