At a glance we see several important things. That this keyword is searched 4,400 times a month (it is important that many. People search for our products), that there are other related. Keywords that also have many. Searches (office chairs, for example).
It also gives us a competition figure and tells us that it is 1. This means that the competition is. Very high (the maximum is 1).
if we go down a little we have our main online competitors
We leave aside the first organic result: conforama, since, in addition to office furniture, it has a wide variety of products and i prefer to initially focus on an analysis of more direct competition.
We go to the second google
Creating an online store – offideco poland phone number library example
the numbers above indicate the number of keywords that are positioned on the first 10 pages of google, which is certainly interesting data.
If we do this with all the competitors
We have to compare them with what we can dkb directory offer and see if we can compete with them.
It is not always necessary to be cheaper it is not a bad thing than the competition, but you do have to take into account that it is an aspect that the customer values and that this customer will visit at least 3 or 4 stores before making a decision.