the buyer persona is the group of people who are considered to be the target audience . In this case, we define the buyer persona by the problems and/or needs they present, so we can have one buyer persona or several, depending on the solutions that our products/services provide to the needs of the interest groups.
To identify them we must carry
out an internal brainstorming session to define them clearly, and if we have several buyer personas, choose the dominant one over the rest.
The buyer personas we identify are characterized peru phone number library by searching the internet to satisfy their needs and solve their problems. It is at this point that our company’s corporate blog must appear so that the buyer persona can access it.
The reason for defining the buyer
persona is very simple. The blog should have a very defined theme , to the point of being able to be described in a single sentence so that users who visit it are sure of what content they will find on the blog and, ultimately, that engagement is creating an online store generated with them.
2) choose the theme or themes.
Once we have a clear idea of . The buyer persona, we need to see what concerns. They have and focus the theme of our corporate blog on them , trying to include all. The problems that the buyer. Persona has under the blog title .Even though we are be numbers talking about problems all the time, the real content that the blog should present is solutions to these problems, addressing them with a totally optimistic vision.
Sometimes it is difficult to find
New topics for our blog. When this happens. We can use the following strategies.
Analyze your competitors’ blogs. To see which content is working best for them
writing about current news.
Provide keys, tips and advice.