Have you ever rushed to buy a product because you were afraid it would run out of stock and be out of date? Well, this phenomenon is included in something called marketing FOMO. Have you ever known? FOMO itself is a new definition, especially in marketing psychology strategies, which stands for Fear Of Missing Out. This means being afraid and also anxious when you miss certain activities. The FOMO marketing strategy itself is one of the marketing strategies in the current modern era that business people should not miss so that sales can increase. Apart from that, FOMO is also the most effective strategy for increasing your business’s online sales. It is not surprising because this FOMO marketing strategy will exploit basic human psychological fears or the fear of being left behind and being left behind.
Pengertian FOMO (Fear of Missing Out)
Fear of Missing Out or FOMO is a psychological term that describes a person’s feeling of fear or anxiety when they miss out on an exciting trend. In the world of marketing, FOMO will exploit this fear to make potential consumers make purchase transactions more quickly. One form of the phenomenon of FOMO is often assumed to be social media addiction, where the Taiwan WhatsApp Data source of this fear originates. For example, when you see a friend has a new cosmetic product from a well-known brand, you feel anxious. Seeing friends using new cellphones from famous brands makes you even more anxious! In this case, usually the person’s position is feeling jealousy, fear and anxiety at the same time. This is what is called FOMO. That’s why FOMO is included in marketing psychology.
What is FOMO Marketing Strategy?
The FOMO strategy is the most important factor for business people because it is very useful for creating interesting content so that it can get the attention of the marketing target audience. Therefore, understanding the principles of psychology can make a more German Whatsapp Number significant contribution to analyzing potential customer groups. One of the psychological techniques that is often used in marketing is FOMO. This is not a new concept in the field of marketing and advertising. However, it always has the important benefit of attracting the attention of many people and potential consumers. So that it can make them spend money to buy products or services from the business that you will run.
