The Digital Market Act or DMA is making a lot of noise among digital players in France, more particularly among local digital marketing professionals. Indeed, according to some, the DMA suggests a drop in performance for Google Business Profile (formerly Google My Business). Decryption! What is the Digital Market Act (DMA)? The Digital Market Act (also called “DMA”) is a European regulation aimed at imposing obligations and prohibitions on large digital platforms in a quasi-monopoly situation in order to promote competition and the emergence of new European players on the market. digital and technology. The companies and products affected by the DMA are currently:
Alphabet parent company of Google
Google Search, Google Maps, Google Play, Google Shopping, Google Ads, Chrome, Android, Youtube. Amazon: Amazon Marketplace, Amazon Product WhatsApp Number List Advertising. Apple: App Store, Safari, iOS. ByteDance: TikTok. Meta: Facebook, Instagram, Facebook Marketplace, Whatsapp, Messenger. Microsoft: LinkedIn, Microsoft Windows. This list was determined by the European Commission on September 6, 2023 , it is possible that other companies will be added subsequently. The Digital Market Act applies in several stages. The application of the obligations will come into force in March 2024. Chronology of the DMA (digital market act)Implementation dates for the Digital Market Act, European Commission, 2023 Here, in broad terms, is the list of obligations and prohibitions provided for in the Digital Market Act. Any infringement could result in a fine of up to 10% of the turnover of the company concerned.
What is the problematic rule regarding Google My Business
Google Business Profile)? The ban that suggests that Google business listings could decline in performance is “self-preference”: “Providing the ANHUI Mobile Phone Number List services and products they offer benefit from more favorable treatment in terms of ranking than the similar services and products offered by third parties on their platform. Indeed, currently on the Google.fr search network, any search for a company, product or service associated with a locality triggers the distribution of the file. Google My Business (Maps) in Google. Google Maps products are therefore “favored in terms of ranking” compared to equivalent services . The same goes, for example, with Google Shopping products favored in Google compared to other e-commerce sites.
