Many of the elements that make Digital Marketing so successful in companies of all sizes and
segments are quite simple.
The list includes email, social networks and blogs, that is, channels and tools that we use every day on
a personal level.
In this way, the bridge to start using the same resources to do business is smaller.
In other cases, it is necessary to go a little deeper into technical issues to explore what the Internet has
to offer to businesses.
A good example of this is a web crawler, an element that greatly impacts the digital strategy of
companies, mainly in SEO .
But how do you use something you don’t know?
Read on to discover everything you need to know about web crawlers, including how to master this
resource to achieve good results.
What is a Web Crawler?
A web crawler, or bot, is an algorithm used switzerland telegram data to analyze the code of a website
in search of information, which it then uses to generate insights or classify the data found.
A very classic example of a web crawler is on search sites , such as Google, Bing and others.
Think of how you do research on these search engines. For each search term, a list of sites, blogs, and
YouTube videos appears.
But how do these search engines find each site and rank them in a specific order as they appear on the
screen? By means of web crawlers.
The main ones are:
- Googlebot, the Google crawler;
- Yahoo!, Sluro, from Yahoo!;
- Msnbot, used by Microsoft in the Bing search engine.
However, that is not the only use of the web crawler algorithm these days. There are tools that can be
used by anyone to analyze their own site in search of ideas and points for improvement.
Creating your own web crawler requires programming knowledge, but there are also paid and even
free open source options.
Some you can use are:
- Oncrawl , a crawler that performs complete SEO audits on the site;
- Dyno Mapper , focused on the automatic creation of sitemaps;
- Arachnode.net, open source system written in C# language;
- Screaming Frog, which has a complete SEO tool package to improve your site after analyzing it;
- Apifier, perfect for monitoring the competition and guiding important decisions for your own site.
How do web crawlers work in practice?
It’s already clear to us that web crawlers best practices for social media content scan sites and collect
information, but how do they do that?
In the past, you had to submit your site to search engines like Google so they could find your pages
more quickly.
Today it is still possible to do that, but all you have to do is get some backlinks to your site and it will
already be on the search engines’ radar.
Plus, it helps us understand how crawlers work: by examining links.
These algorithms scan the web. They collect information from every line of code on the site, page by
page, and follow every link on it, both internal and external.
In this way, they can map all the sites that link to each other and build up a big picture of the entire Internet, so to speak.
In the case of individual web crawlers, which you can use to evaluate your own site or those of your competitors, the same process occurs, only on a smaller scale. In the end, the crawlers will be limited to the sites you want to investigate.
What do web crawlers have to do with digital marketing?
Still don’t understand what web crawlers mobile list have to do with the digital marketing we use every day?
It is possible to identify an active participation of algorithms in at least three fundamental aspects of a digital marketing strategy, which are:
SEO
Google is one of the main sources of traffic acquisition for any site, not counting other search engines.
It is no coincidence that SEO (search engine optimization) is so important in digital marketing, especially with corporate blogs in Content Marketing .
Without a well-executed strategy, a company can hardly take advantage of this important channel of traffic and sales, even less so with the current strong competition.
Understanding how crawlers operate helps you identify, for example, the 200 ranking factors used by Google and optimize the most important ones.
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Complete guide to reach the first position on Google!
Content production
Content production is one of the most important elements of any digital marketing strategy and needs to guide your marketing plan .
Whether your business uses a blog , social media, or any other digital channel to engage with your buyer persona , content quality and relevance has to come first.
With a thorough check, you can tell whether your content is performing well or not, and to what extent it is necessary to simply optimize SEO or make changes to the material itself to better attract and convert your audience.
User Experience
Creating pages that offer satisfactory answers to the user’s search intent is a priority for Google, but it’s not just that. User experience is also very valuable.
Fortunately, the web crawler can also be useful in this regard, by pointing out SEO optimizations that go beyond tags and code structures, but that directly influence the user experience.
Aspects such as navigation, text scannability, support for mobile devices and loading speed are examples of factors that influence a site’s traffic and conversions.
What are the benefits of using a web crawler in a digital strategy?
The web crawler is a powerful analysis tool and searches for information that we would otherwise not be able to find.
But what are the possibilities of this resource and what types of benefits can it bring to your company’s marketing?
Learn 5 ways to use a web crawler and how each of them can help transform your results:
1. Learn about the competition
Studying your competition is a great way to learn what your competitors are doing best and take advantage of the gaps and mistakes they make.
Crawlers can be used to extract data from specific sites other than your own, meaning it is possible to do competitor research.
The best ways to use the extracted information are to:
- understand what useful opportunities can be best exploited by your company;
- discover your competitors’ mistakes that you can correct and transform into a competitive advantage.
Never research the competition just to blindly copy their every move. Ideally, you should always stay informed, but create your own strategies.