We continue our series focusing on the activities we do in our accounts to make sure we have them under control. We want to make sure we are promoting the right products and that we are not missing out on potential. Check out what we are doing in shopping campaigns!
Other links to our podcasts:
Disclaimer: for each activity I state paytm database how often we do it. Of course, it also depends on the account (whether the seasons change or not, the volume of data, the development activities we carry out there).
And one more note: in the podcast I mention even more WHY to do these activities.
Checking if you are investing in the right products
How often? Monthly
What to do: You need to check if your bestsellers and new products are displayed, which sometimes don’t get enough space.
How to do it: In finding our competitors with semrush the interface or in the dashboard.
Products with low CTR
How often? Monthly
What to do: Check products with low CTR, for these products you need to find out why – bad title, image, irrelevant questions, are more clicks on another product variant?
How often? Monthly
What to do: We always have a rescue b2C phone list report set up where products that we don’t have covered elsewhere within the categories fall. If spend starts to rise in this report, it means that the categorization has probably changed and you need to redesign the structure of your shopping campaigns.
How to do it: In this product group, you have all the products except the categories that you cover separately in other campaigns.