Google grants third-party cookies for another year

In September 2021 , Google announced the disabling of third-party cookies in Chrome until 2023. However, plans changed and it is delaying the disabling for another year, aiming to begin phasing them out in 2024. When Google first announced these changes, marketers were a little unsure about the end of third-party cookies. How could digital and payment strategies work without data? The good news is that you will have more time to calmly measure. The consequences of these changes in your digital strategy and be prepared when the time comes.

What are third-party cookies

But even with that, it’s time to Malaysia Phone Number Data develop some tactics so that you’ll be in a better position from now on. I’m going to delve into that. follow us on rock content linkedin page What are third-party cookies? First things first, it’s important to understand what third-party cookies are, so you can measure the impact on your strategy and be prepared to accept these changes. Remember when you’re browsing the Internet and then the same ad appears, even when you’re on a completely different website? Well, this is due to third-party cookies. Basically, third-party cookies are all the information provided by open data providers that record and share statistics on customer behavior, habits and preferences, from different purchasing channels.

When Google first announced these changes

Phone-Number-Data

Google Ads , for example, is an advertising Malaysia Phone Number List service that uses this type of technology to monitor and track user behavior and, with this information, can target advertising for the same product on different websites. Third party cookies are used for three main purposes: Cross-site tracking – collecting browsing data from different websites. Retargeting – The name already said it, but you are basically retargeting visitors with ads based on their previous searches on the website. Ad Serving – Making strategic decisions based on customer insights and ad performance. For example, when and where were ads published on the website? What motivated Google’s decision? Well, third-party cookies can divide opinions.

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