A website for a university is a necessity, an extension of the corporate brand, like its own logo, history and awards. If you like, it is the front entrance to the house,
the presentability of which determines how many guests
there will be and those who just want to visit inside. The main page must be well thought out, contain the most useful information exit telephone number data and have convenient navigation. In other words, it is important that the main page of the website of a higher education institution is understandable to the audience.
Home page for the University: debates of modern experts
However, many modern experts in the field of website creation continue to argue about how important the main page is. Some are sure that it is a relic of the past and visitors are more interested in landing pages. Others believe that the main page still plays an important role. And it should be filled with useful information with a properly selected font and headings, widgets, large advertising blocks with redirection to other pages of the site.
It is very important, according to Susan Evans
The second important point complete guide with the main digital marketing strategies to boost your business in her opinion, is to place the site address directly in the .edu zone. It symbolizes education. This gives the site more weight and authority.
At the same time, McGovern, another expert,
believes that the main page is not needed by visitors benin lists but plays the role of an intermediary between various other useful pages. They should not be loaded with pictures and voluminous materials. Therefore, it is necessary to find some kind of balance that will make the page as useful as possible, but not heavily loaded with various materials. So, what should ultimately be present on the main page of an educational resource?
According to experts, statistics will be a mandatory element.
Content with statistical data looks much more convincing and interesting for applicants who are choosing a university and for students who are already studying. Publish materials with the ability to rate them and count views. As a result, you can find out which materials are more interesting to visitors. And in the future, you can publish them more often.
Finally, the last thing, the university website needs to be constantly improv. Do not stop there and update the resource, the location of the blocks, update the topics of the articles. Only in this case you will be able to achieve unique results.