This time it’s a topic of your choice (I’m writing this mainly so that you don’t feel shy about writing about the topic yourself). In the podcast, I explain how to approach optimizing accounts with low conversion volume and a small budget.
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The biggest problem with small bc data malaysia accounts is usually low conversion volume. It’s stupid because you can’t use bidding strategies. I would like to point out that using soft conversions is usually not the solution.
It has never worked for us so far and it has always led to a deterioration in the conversion rate from soft conversion to hard.
There are several small account scenarios and the next steps based on them:
The account has few conversions due to a long conversion path : if you can work with leads and track them in CRM, it is a good idea to how to create an seo strategy for 2021 send offline conversions from CRM to the systems and monitor which leads are higher quality.
If you have expensive clicks in B2B, I recommend checking every search query, excluding uncompromisingly and targeting only the most relevant ones. If you are not sure whether to exclude, then look at the organic search results that Google offers.
The account has few conversions because it is a small market :
if you have good coverage and a high impression/click share, I would recommend considering building a market through social media/display.
The account has few conversions because it has a low conversion rate : here I recommend Optimonk and an on-exit questionnaire – ask people why they leave without converting.
The account has few conversions b2C phone list because it has a low budget : if you are able to show the company that you have results, I would suggest discussing this with the company. If not, focus on the previous points first.