Digital marketing in the modern world requires a clear understanding of website traffic, as it is of paramount importance for successful business management. Knowing what kind of website traffic, where people come from, what pages they visit and how long they stay there allows you to manage your marketing campaigns more effectively. All this also allows you to improve the user experience and return on the web resource, and accordingly, increase the company’s income. In this article, we will consider various ways to check website traffic using popular tools.
Why analyze traffic?
Understanding accurate traffic metrics allows you to more effectively run advertising buy phone number list campaigns and make changes to your site. It is also essential to understanding how to improve the user experience and smoother interaction of visitors with the company’s product.
- Fixing traffic sources. The digital era has given us a huge scope for opportunities to attract traffic to the site: social networks, search engines, targeted advertising, message boards, etc. Knowing where the main traffic comes from, we can focus our efforts on developing this advertising channel. We can also either completely refuse or “tweak” ineffective traffic sources.
- Creating a portrait of the target audience. Website statistics provide a full report on traffic – what age, gender, region, etc. What does this give? The fact is that some products are strictly aimed at a female audience. For example, we have a permanent makeup studio, and the traffic to the site is predominantly male. It is obvious that advertising channels are wasting our resources (and often this is money). Knowing the analytics, we can make radical changes to traffic generation.
- Understanding what devices the site is visited from. When we know what devices are mainly used for visiting, we have the opportunity to improve the adaptability of the site. If transitions to the resource occur mainly from smartphones, then it is quite logical to start developing a mobile version and application.
What does website traffic analytics provide:
- Identifying technical problems. It is necessary to check the website traffic online for a sharp decrease in traffic in order to notice failures in the functionality of the entire website or individual pages in time. Also, sometimes statistics show a sharp decline in conversion to the target action, which may signal a “broken button” that has stopped working.
- shorten your sales cycle: 7 strategies to close deals faster Adapting a website to behavioral factors. If we see that some pages are more popular than others, we can place target action forms or lead magnets on them. If a website traffic check shows high bounce rates, then something is scaring off the audience and requires improvement. Aggressive appeals, intrusive animation, low-quality banner creatives – all this can significantly affect the behavior of the target audience.
- Evaluation of advertising campaign effectiveness.What does website traffic statistics provide? The most important thing is budget savings and understanding how to increase effectiveness.
- Sales statistics analysis. By understanding the agent email list how many visitors convert into performing a target action, we can determine what exactly influences their decision-making. Then we simply apply this knowledge to improve the product presentation and content adaptation.