Instagram has become a popular platform for selling goods and services. The platform has retained its unique feature: the main focus here is still on visual content. But more and more users are actively reading information under photos, discussing and sharing material with others. And before setting up advertising on Instagram, let’s highlight several features of this platform.
- Instagram’s audience has matured. If earlier this platform was only used by teenagers and young people under 25,
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today the social network’s audience looks like this:
- 28.48% – 35-44 years old
- 27.99% – 25-34 years old
- 19.74% – 19-24 years old
- 13.02% — 45-54 years old
- 6.96% – 13-17 years old
- 3.81% — from 55 years old
- Instagram is not just for girls. The female audience remains in the lead (59.3% versus 40.7% of men), but the percentage of men registering on the service is growing significantly. +4.6% in the country as a whole list of a complete list of unit cell phone numbers and +8.1% in some regions.
- Regions are in the lead. The two capitals are no longer leaders in the number of registered users on Instagram. If we talk about geography, we can see how the number of users from
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different cities of the country is growing:
- +37.5% — Kazan
- +35.43% — Samara
- +30.96% — Yekaterinburg
- +24.07% — Nizhny Novgorod
- +23.84% — Rostov-on-Don
- +23.78% — Krasnoyarsk
- +21.1% — Novosibirsk
- +20.99% — Chelyabinsk
- +19.52% — Moscow
- +17.62% — Saint Petersburg
What follows from these figures?
The user profile on Instagram is changing significantly. Now this social network can be used as an advertising platform for most business niches. The only question is how to set up advertising on Instagram? Let’s figure it out.
Before setting up advertising on Instagram complete guide with the main digital marketing strategies to boost your business make sure that your account is commercial. To do this, go to the account settings. If the settings have the function “Switch to personal account” – everything is fine, you are in a business account. If you see the function “Switch to company profile” – switch.
So, you are in a business account. You have a beautiful profile, a well-designed header and avatar, all the buttons for contacting the company. You can start setting up advertising. Advertising on Instagram is set up in two ways: through the application and through Facebook. Today we will talk about the first one.
Instagram Advertising: Setting Up via the App
This method is quite simple and allows you guatemala lists to set up advertising in a couple of minutes. We tell you step by step.
Step 1. Select the publication you want to promote and click the “Promote” button.
Step 2. Choose the advertising goal: more profile visits, more website traffic, or more promotion views.
If you need more traffic to your site, the system will prompt you to enter the site address. Lifehack: to track the effectiveness of advertising, insert the address with the UTM tag.
If you want more views of the promotion, the application will offer you to choose the destination. That is, what a person will see when he clicks on your ad: the company profile, address or phone number.
Step 3. Select the audience: automatically, by geography or manually.
Automatic audience is an audience similar to your subscribers. Convenient. But we do not recommend using this function if you have boosted your account or want to offer your product to a new audience.
Local audience (by geography) is an audience in a specific geolocation. If you work for a specific city or area of the city, this method is for you.
Manual audience setup is the best way to set up advertising, in our opinion. You set the age, gender, geography and interests of your audience yourself. This setup allows you to hit your clients as accurately as possible and not waste time on others. By the way, all the audiences you set up are saved. This means you can make almost individual offers to users.
Step 4. Choose the budget and duration. Everything is simple here. You limit the daily budget for advertising and choose how many days it will last. And the program shows how many people will see your ad according to all the specified settings.
Step 5. Checking the settings. You see everything you’ve done in a single window, and if everything is OK, you send your ad for moderation .
After some time, you will receive a notification that your ad has been approved. This means that Instagram mechanisms have started broadcasting it to your audience.
When the promotion ends, you can see its results here. Instagram will tell you in detail what results your ad has achieved with numbers, percentages and rubles.
We also wanted to tell you about setting up advertising on Instagram via Facebook, but we realized that this is a topic for a separate article.