If you’re just starting out with PPC and are dealing with e-commerce, you need to know how to optimize your feed. Let’s take a look at a few basic points you need to address.
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There are several scenarios that should prompt you to optimize your feed:
Low CTR: if you see that your mom database CTR is lower than the benchmark CTR, but you know that the right products are being displayed.
Poor search query coverage:
When comparing shopping and search queries, you see that you don’t have any queries covered. Or you see that spend in shopping is lower or the same as in search.
When to start optimizing your feed?
Note: since you can’t track these aspects with pMaxka, we definitely recommend starting with regular shopping campaigns first
Title and description: To increase reach and CTR, try to include in the title or description the search queries that scheduling tweets you see in search, in Keyword Planner, Search Console or keyword analysis.
We put the most important information in the title, alternatively we supplement the descriptions. Another aspect that you need to address is the order of the words in the title – you should put the most important information first.
What to optimize and how?
Images: Test to increase CTR. What b2C phone list variations can you test? For clothing, a variation with and without a person, the product itself, or a lifestyle photo. But you always need to be careful to make it clear what you are sellin