Nowadays, eco-friendly culture has gone from being a trend to being something consolidated in society. We see how in recent years, many brands in Spain are launching ecological or natural products to the market and one of the strategies they carry out to promote them is theInfluencer Marketing.
Food products, personal care, textiles and even cosmetics are some of the sectors in which it is most common to find this type of natural products in stores.
In this post we focus on cosmetics aimed at the use of the little ones in the house. We are talking about the brand Freshly Cosmetics and its natural gels, creams and shampoos for babies.
Influencer Marketing Software: Campaign Analysis
If we look at the most recent Instagram posts that include the hashtag#freshlykidsWe found some highlights that belong to the most famous mom influencers in Spain.
Most of the photos are set in a setting related to the products and their moment of application, such as the bedroom or the bathroom. In addition, if we look closely, all the posts have a linkedin database range of colors that correspond to the identity of the brand in question. We are going to select some of them and include them in our Influencer Marketing Software to check the results they have obtained.
Instagram search results
Considering the Social Reach of the 5 influencers, the posts have potentially reached 1.4M users on Instagram. In addition, they have achieved good engagement with them, almost 8%, taking into account the interactions: 106.9k.
And what about the target? What type of audience will these publications have reached? As we can see in the graphs and data offered by ourInfluencer Marketing software, the top country is Spain with 67% and the city, Barcelona with 4%. In the graph we can see the dispersion in terms of cities contact with LinkedIn reached in the same country.
The majority of users reached are women, with almost 87% of the female gender reached. On the other hand, in terms of age, the highest percentage corresponds to the 18 to 24 age group with 40.7%.
Results offered by Influencity software of the publications
of@rocio0sorno,@happy.ohana,@theguestgirl,@desiree_juradoand@martatwins.
We have seen the results of the campaign as a whole, but what results have each influencer’s post obtained individually? Which one has worked best? The influencer who has achieved the most Earned Media with her post is Rocío Osorno with $15,842.51. In terms of engagement, the post with the highest percentage is Happy Ohana’s, with almost 13%.
Why is the post with the most engagement from an influencer with much less reach than Rocío Osorno? One of the reasons is because Happy Ohana’s post is a giveaway, which makes the audience interact more with the content through comments. Therefore, the percentage of interactions is higher taking into account the relationship with the number of followers.
However, it is common for a micro-influencer to have a Influencer b2c phone list babies higher level of engagement than a top influencer, due to the relationship between reach and interactions. Even so, more than 8% engagement is a very good figure to take into account from Rocío Osorno.
To explain this case, if we apply the formula, it would be as follows:
Freshly Cosmetics has been able to select the influencers for this campaign well, since although some of them focus their content on other sectors such as fashion or beauty, they are all mothers, and therefore, the audience that follows their content related to the world of motherhood is interested in them.