January, weekend, cold… What could be better than spending a few days of holiday in the mountains? Ron Barceló has no doubts and, as every year, has taken several influencers to Formigal to spend a weekend enjoying the snow and, of course, the brand’s products.
Ron Barceló is very assiduous in creatingexperiences with influencersin unique places and environments. Another example of a similar campaign with influencers that the brand carries out in summer is Desalia. An event attended by dozens of influencers to spend a few days in Punta Cana thanks to the brand and that takes us away (even if it is through social networks) to paradisiacal landscapes.
Campaign with influencers Ron Barceló: #ÉchaleHielos
The concept of this particular campaign on Instagram is “add ice”. A perfect combination between the product: rum and the place: Formigal. A creative concept proposal that is very well integrated into the environment in which the action takes place.
A weekend full of content both in stories and feed photos that have truemoney database reached more than 2 million accounts on Instagram. Let’s analyze the Instagram campaign in depth with our influencer software !
As for Earned Media, the set of 7 posts by influencers that Influencer Marketing campaign we have chosen to analyze the results, have achieved $24,401.81, reaching 2.1M unique accounts and a total of 128.4K interactions, which makes a total of 6.08% engagement in these posts.
As it is an alcohol brand, it is important that the target audience is of legal age to the greatest extent possible. And, according to the data provided by our Influencer Marketing software, they have succeeded: the highest percentage of audiences reached is between the ages of 18 and 24, exactly 69.5%. As for the country, they have not failed either, as the Top Country is Spain (51%).
Which post has been the most successful on Instagram?
If we analyze the previous seven posts one by one, we get the following results. Once again, we emphasize that the more reach an influencer has, it does not mean that their engagement what is crm strategy?has to be higher. The ideal is to find a good relationship between reach and engagement, among other factors such as data on the influencer’s audience, whether they are related to the brand, etc.
An example of this is Marta Riumbau, the influencer (among this selection) with the most reach, specifically 492K, and she has obtained 6.58%. Another case in which we see that even though she has fewer followers she can achieve more engagement is that of the influencer Marià Casals. With a reach of 295K she has 7.56% engagement. In short, both have very good data in their publications, also in Earned Media data, as can be seen in the image.
Results provided by Influencity software for posts by @annafpadilla, @berryuca, @carlotaweberm, @eduardtorres7, @mcasalss, @michenlo and @riumbaumarta
A strategy ofInfluencer MarketingExperience-based advertising is essential to impact the audience under a concept around the brand. It is a good strategy whose objective would be branding to naturally transmit the values of the brand or the concept of the campaign at a given time.
In addition, influencers’ posts are very natural. Even if you have b2c phone list agreed to a series of posts with influencers, they will surely publish more on their social profiles, since they are having a good time, the experience is interesting and they love to share it with their audience.
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