H&M has launched its wildest collection yet during Paris Fashion Week: “The Glam Explorer,” a collection inspired by the desert. And what better place to present its collection than in the heart of Arizona?
On March 11, the Swedish company took several influencers from around the world to the event location for three days to
see the collection first-hand, but above all, to give it visibility on social media. What impact has all this had on Instagram? Let’s check it out!
The collection is part of H&M Studio, so the hashtag for this event to communicate it on social media has been:#hmstudioand these have been the set of publications on Instagram.
Safari, earthy colours, a movie setting… In short, the essence of the images uploaded by several influencers present there
is an explorer concept. If we follow their Instagram Stories, they are not only visiting the desert but H&M has filled their agenda with activities for these three days: dinners, dances, gifts and unique experiences.
We have chosen several publications from some influencers and these are the results they have obtained by analyzing them in ourinfluencer marketing software.
H&M campaign results with influencers
Analyzing the selected posts in our software, we observed office 365 database that with only 6 posts, $7,523.23 of Earned Media, 1.5M of Social Reach and almost 3% of engagement have been reached.
Results provided by Influencity software for posts by @kira_kosonen, @entre_dois, @natashandlovu, @raquelstrada, @aashnashroff, @viktoriahutter.
In addition, on this occasion, the selected profiles mostly have an audience in India (23%), specifically in Mumbai (7%). What other countries have the influencers impacted with their content?
Results provided by Influencity software for posts by @kira_kosonen, @entre_dois, @natashandlovu, @raquelstrada, @aashnashroff, @viktoriahutter.
Other countries that have been impacted by the content of these influencers in particular are: Portugal (12%), Germany
(11%), the United States (9%) and the United Kingdom (4%). In addition, the gender that has been impacted the most is
female with 84.7% compared to male, with 15.3%. As for the age of the target, the majority impacted is between 25 and 34 years of age (54.1%).
What posts have influencers published on Instagram?
By searching on Instagram with the campaign hashtag, we have how to solve the problem already gotten an idea of what kind of posts the influencers chosen to live the experience in Arizona have been posting.
The clothes worn by the girls in the photos are part of the collection that H&M has presented and the setting is in one of the most recognizable locations in space: surrounded by the rocky mountains of the Arizona desert.
But which post has performed best among these influencers? Let’s check out their data.
influencer marketing software
Results provided by Influencity software for posts by @kira_kosonen, @entre_dois, @natashandlovu, @raquelstrada, @aashnashroff, @viktoriahutter.
Without a doubt, the influencer who has obtained the Influencers b2c phone list from around best result in terms of
engagement is Viktoria J.Hutter with 5.49%, although she is closely followed by Kira Kosonen who has achieved 5.30%
ofengagementAs for Earned Media, the top influencer has also been Viktoria J. Hutter, who with her publication has reached the figure of $2,396.47.
Once again, we see that Influencer Marketing goes beyond sending products and recommending them.experiences with influencersThey achieve a branding objective around the brand that is transmitted qualitatively and quantitatively through the posts of influencers on social networks.